Doing your own Dental SEO campaign

Dental SEOSEO varies a little between businesses, some may need a focus on getting in local visitors or need traffic with a specific aim when they search: such as an aim to make a purchase or the aim to choose a service; in other cases a business may want any relevant traffic to come to their website and may simply want high traffic to improve advertising revenues. With Dental SEO though you need traffic that is local and ideally people who are specifically searching for a local dentist surgery with the purpose of booking an appointment or registering as a patient.

The first thing is to research keywords for Dental SEO and think carefully about them. First use a tool such as Google’s keyword tool to find more keywords relating to some initial keywords that you have either come up with yourself, found that people who are visiting your site are already using or perhaps which are from website’s of competitors who seem to have successful websites.

Google’s keyword tool will show you the amount of traffic for keywords and you can even narrow it down to see how much local traffic there is for a keyword, you want to choose those keywords that have the highest traffic but ideally those with low or perhaps medium competition. Having said this Google only give a very simple measure of competition and what is important is how high a Google pagerank other websites you will be competing against have: for this do a search for a keyword and then use a tool such as Google toolbar or SEO Quake to check what pageranks the top few sites for a keyword have, the lower the better.

Now with your keywords you are almost ready to put them on your site but as mentioned for Dental SEO you need to choose carefully so consider if any keywords are ambiguous and look out and for and choose those that seem to suggest an intention by the searcher to book an appointment, such as ‘emergency dental appointments’ or ‘book dentist appointment’.

Next you need to put these keywords on to your website, you may choose the best keywords with the highest traffic to go on your home page and other main pages. Other keywords may be more specific such as ‘emergency dental appointments’ and you may want to create a page about that subject that will contain related keywords and give people the information they are looking for straight away when they visit.

You may not want to put too many keywords on each page, you may want to limit it to two or three and then aim for about 1% so that for every 100 words you have the keyword once. To include as many keywords as possible therefore it is a good idea to have multiple pages and search engines like to see new content anyway: to get the most out of your Dental SEO campaign aim for a new page or article at least once a week. On each page keywords should also ideally be included in meta-descriptions for the pages and in meta -keywords.

Another big factor for search engines is how many links you have, it is important therefore to build as many links as possible, though ideally from relevant websites with a good Google Pagerank themselves, this may include directories and also relevant blogs, it may even include other dentists: perhaps those in other areas who may be interested in linking to your articles on dentistry. Social Media sites like Facebook and Twitter are also places to get links, they don’t have as much value though for Dental SEO but have some use and may well be a good way to communicate with existing customers and potential new customers who may find you through these sites directly rather than through a search engine.