Although you probably enjoy being a dentist, you do realize that there are some challenges that come along with this profession. One of the major challenges lies in acquiring new patients. Even if you’re the best dentist in your area, if you don’t have any new patients, you won’t thrive. This is why dental SEO is so important today.
Marketing Your Dental Practice
As a dentist, you should know that there are several reasons why you should try dental marketing today. These include:
Dental marketing really is the key to bringing the new patients into your practice that you need. There are various ways of accomplishing this. Some of the best ways include social media postings and dental SEO as they both help get your brand out there. While on social media you may also want to try social advertising whereby you pay for advertising that targets specific groups, such as the people who live near your practice.
As a dentist, you must work to establish trust between you and your patients while also creating a reputable brand. There are some specific techniques dentists can use that aren’t available for other businesses though. For instance, when you get into social media you’ll want to do more than simply create an account. You’ll also want to take time to post status updates, pictures and videos of things that your patients will find interesting. This includes sharing helpful articles that are relevant to your followers. Taking the time to do these things will encourage your patients to engage with you as they anxiously await another post from you.
Some patients make appointments with their dentist but then fail to show up because they forget about it. There are programs you can use that will significantly cut down on some of the cancellations you receive each month. SolutionReach and DemandForce send email reminders and text messages so appointments aren’t missed.
Social media is also a great way for you as a dentist to share your knowledge with your patients. Sharing articles and tips on dental care, symptoms to watch for, and healthy eating are important ways of positively impacting your patients’ life without spending time learning about dental SEO.
As a dentist, you can still offer discounts, special offers and in-house plans on the various services you have available. Oftentimes spreading the word through word of mouth instead of using dental SEO is better for these offers. There are also some marketing programs that will do this for you. DemandForce is a great tool that many dentists use for this.
Finding Time to Focus on Your Marketing Campaign
Dental SEO is a vital part of attracting new patients to your practice today. Finding time to do these things while also seeing your patients is challenging at best. There simply isn’t enough time to do everything that your business needs. Sometimes hiring a new staff member for your office isn’t possible either. This doesn’t mean that you can simply overlook your marketing though. Doing so would certainly be the same as giving your competition the advantage. What this means is that you need to find a different way of doing things.
Since you’re the person your patients come to see, you must take care of them first. This means that you simply don’t have time to hide out in your office working on effective marketing campaigns all day. For this, you need someone whose full-time job is marketing. At Affordable Dental SEO this is all we do. So, when you’re ready to take your marketing to the next level, make sure you contact us.