Do you know that 70% to 80% of people using Search Engines do not search beyond the first page of results when seeking a product or services? Apparently majority of people don’t have time to go to the second or even third search result page. I certainly don’t go beyond the first page in almost 99% of my searches.
These days Google puts up to 12 organic search results plus another 8 to 11 AdWords links. In most ot he cases it’s more than enough to find what you are searching for.
I can not stress more how important is to do SEO optimization of your website and how important is to be on the first page otherwise almost nobody will be visiting your website. Keep this in mind.