Finding a dentist has become incredibly easy nowadays, as everything it takes is a quick search on Google. Still, after typing ‘dentist’ you’ll probably get a lot of answers. For a patient, this is excellent, since there are options to choose from, but for a doctor, things are a bit different, as they need to make sure they’re among the first who appear in search results.
But this is where SEO – short for search engine optimization – comes in, making it easier for Google’s algorithms to rank websites better in SERPs (search engine results pages).
Dental SEO itself is a relatively new concept, as it helped doctors from all over the world increase their visibility. And below you will find some of the most efficient techniques which can be applied!
Find the right keywords
Probably one of the most important parts of a dental SEO campaign is finding the right keywords a practice wants to tank for.
It’s no secret that most people just look at the first page of Google results, so it’s obvious that the targeted website should be as close to the top as possible.
Dental practices are local businesses and this gives them a plus when it comes to finding keywords. In fact, simply combining “dentist” and the name of the city is a great way to start.
For example, “dentist London” is a way better choice than something very broad like “dentist”. Additionally, you can even use keywords indicating a specific action, like “root canal treatment” or “tooth implant”.
Use these keywords in your website’s title, description, headings, as well as the URL!
Google My Business is your friend
Remember Yellow Pages? Well, this is exactly how Google My Business works on the web.
Having an account – which is free, by the way – enables you to list all the essential information about your practice, including the name, phone number, as well as photos and a short description. But this is not everything!
In time, the GMB listings became so complex that you can even let people know about your working hours, directions to the physical location and reviews. Think about this as a micro-website for your business! And this is a huge boost for all your dental SEO efforts.
Be present on social media
No matter the business you own, being present on social media is mandatory. And the same thing goes for dental practices.
Besides building your credibility, your social media pages will also appear in search results and, of course, increase your practice’s awareness. And by social media, we mean Facebook, Twitter, Instagram or even YouTube if you are able to post video content regularly.
Use these pages to share news on your practice, but also industry news, tips, as well as new announcements. Considering that people spend more and more time on social media, you can also use these channels to develop a strong relationship with your patients and even earn new recommendations.
Of course, a dental SEO strategy has way more components, but as long as you focus on these three you should have a significant advantage over many other practices in your area. Or you can leave a professional team to handle your online presence!
Affordable Dental SEO has been providing complete online marketing solutions for practices in the Tampa Bay area and the entire state of Florida, focusing on one main goal: helping your business grow through search engine optimization, thus creating a meaningful impact.