AdSense Tips: Customize Colors of the Ads

Why not to use some AdSense ads on your site to leverage on a good traffic that has been already generated to your page or pages? With AdSense assistance you can offset expenses you spend on building your traffic and SEO optimization.

Great resource for finding almost all answers on customization of the Google AdSense settings is in AdSense Help.

How do I customize the color of the ads on my website?
You can select from a number of built-in color palettes, or you can create up to 100 of your own. When you select a color palette and an ad format during the guided ad setup, the appropriate ad code is generated for you. You can select up to 4 palettes that will rotate randomly. To take advantage of this feature, you’ll need a newer web browser with JavaScript functionality (Internet Explorer 5.5+ or Netscape 6+).

To generate ad code with the palette of your choice:

Log in to your account at
Click the AdSense Setup tab and choose AdSense for content as the product
Choose an ad type and format.
In the Colors drop-down, choose from one of our pre-designed palettes. You can edit it by clicking the color boxes next to each ad element. Or, to rotate palettes, click ‘Use multiple palettes’, then select up to 4 color palettes by holding down the Control or Command key
Copy-and-paste the AdSense ad code into webpages

Source: Google AdSense Help