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SEO Basics for Dentists

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Being a dentists is still quite competitive, and that’s why dental SEO is looked at as being rather important in the industry these days. If you can’t get the customers to actually look at your business as an option than you won’t be making much money, and as a dentists you should be making a decent portion of profit whenever you’re the owner of a dental firm. Being a dentist means you’ve got to have access to high quality equipment most of the time, but what’s the point of having the equipment if you can’t get yours businesses name out in front of potential customers?

Most dentists are almost always referred to as being a small business, this isn’t a problem most of the time as many dental clinics are small in size but still clear a large amount of profit every single year. If you really want to be one of those dental offices than you’re going to have to work for it, it’s not like success is going to drop out of the sky randomly and hit you on the top of the head. Understanding SEO itself should be a top priority, and that’s why we’re going to walk you through it with this article! SEO can be tricky if you’re not the kind of person who soaks up knowledge very well, so we’re going to make it as easy to understand as we possibly can!

SEO Basics

Produce high quality content (as in articles or blog posts) – If the content you’re putting up is junk than it’s going to affect your SEO rankings. Google and other search engines hate low quality content, so keep that in mind.

Research keywords and make sure that they’re targetable – If you try to target keywords that aren’t even being frequently searched on a monthly basis you’ll know it by the traffic. Building traffic is the ultimate goal here, and targeting keywords with low amounts of monthly searches is a bad idea in any right.

Social Media

Use social media to interact with customers and let them know about your dental deals, if you have deals that you promote through the use of social media you’re going to be building up a large consumer base quicker than you would have ever thought. Social media truly is a gem when it comes dentist SEO, so make sure you’re using it.

Does a Dentist Need Dental SEO?

Posted by: a dentist in a competitive environment is tough, some regions have such a wide selection of dentists that it can be hard to stick out from everybody else. Of course you can make your sign bigger or maybe even step up the marketing budget, but if you’re not on the internet than you’re not doing your part when it comes to building a successful dentistry. Dentist SEO is the real deal, and if you’re not the kind of dentist that relies on the internet to bring new customers in than you’re not going to be as successful as you’d like. You’ve always got to look at the bigger picture, and SEO isn’t something to take lightly. SEO (Search Engine Optimization) is the process of ranking your website on the major search engines the World Wide Web has to offer. There are tons of them out there, but the big players like Bing and Google are what most people tend to focus on. Whenever they search the word “Dentistry” you have the ability to put your website in front of their faces, when you rank highly on the Google index you’re going to see a large boost in your traffic.

Traffic is key, and if you don’t have a professional website set-up for your dentistry then shame on you! It’s 2014 and people want to be able to look at all of your services and products through the use of the internet, and that means there’s a potential to monetize. Whenever you can convert the visitors from your website into clients in your dental office you’re going to make a lot of money, and that’s why dental SEO is so important. It’s all about making the most money you can, and when you focus on SEO practices you’re going to see an increase in both sales as well as the amount of people coming in for services.

Don’t be one of the dentistry’s that get left in the dust and collapse over time, take advantage of the technology we have today and make sure people are aware of your services. Failing to work on your dental SEO tactics is like closing your business down before it actually happens, it sounds sever and overdramatic now but you’ll understand what I mean if you continue on without the proper SEO process (take it from somebody who’s run a dentistry for themselves!).

Negative SEO hits Expedia real hard

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Negative-SEO-techniqueSomething has gone terribly wrong with the website ranking of Expedia on Google searches, with it appearing to have been struck by a harmful SEO campaign. Such problems were discovered by an analysis done by the company.

The company lost 1/4th of its Google search visibility in the period between January 12th and 19th. This happened right after the search giant clamped down the efforts of Expedia in boosting its traffic via paid links from various sites.

Such a revelation caused the shares of Expedia to drop as the anxiety about the effect the weak SEO would be having on the company’s business.

A far deeper analysis was done by Searchmetrics’ CEO, Marcus Tober on what actually happened that allowed Expedia in losing that much visibility. Searchmetrics is the same company that unearthed the entire issue. Tober found out that the techniques used by the company in increasing the search visibility of the website were clumsy and out- dated. Also, they were used excessively. Tober said that it would be quite surprising if Expedia was held responsible for the entire thing that happened.

Tober, instead believes that 3 big reasons played important part in this entire thing. The first one being and in all possibility that a mock link building was used by Expedia a few years ago and they did forget about this, leaving them out there. Now the next reason could be that the SEO firm which Expedia hired is using obsolete techniques still. And now, the very last reason could be that the links may have been built by a competitor of Expedia some years ago so as to injure Expedia. This process is called negative SEO and unfortunately, this practise is quite common nowadays.

Whatever may have been the reason but it surely hurt Expedia badly. It hit the company so badly that a simple search such as “hotels” showed nothing in the search results. Usually, one can see Expedia on the very first page only and it was quite common in fact for the company to secure the third spot.

It also came into notice that many websites used the term “hotels” as the anchor text. This anchor text then links it back to the website of Expedia. All things considered, it appears that Expedia was victimised by a set of persons who planned to hurt the rankings of firms. However, Expedia is now in a recovery mode.

Outdated SEO Practices and Older Websites

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how-to-seo-06Many factors are considered by Google in the process of ranking websites. The protocols defined by the largest search engine on the Internet are common to all website even though they may belong to totally different niches. This process of ranking websites has wondered may SEOs who find the algorithm of Google complicated. The algorithm assesses every point of websites to determine freshness and relevance so that every website can be ranked deservedly.

Website development is a flourishing industry and developers take due care of the need of optimisation and meeting the current Internet standards. While their websites have features that help them get ranked by Google, the owners and administrators of old websites find it grappling to get ranked or maintain the same. As new websites continue leave behind older counterparts in race to top rank, the concern is valid and worth evaluation.

Newer Websites vs. Older Websites

Sometimes the owners and administrators of new websites find the competition with older websites very tough. They face difficulty in getting ranked by Google as older websites already have significant relevant content and have gained certain level of popularity with users. Though it may take some time, many newer websites eventually grow with improving content and information and catch-up with their older counterparts. However, if the case if vice versa, the administrators of older websites need to rethink the strategy and evolve their websites with time.

SEO is the process of updating websites according to the changing algorithms of search engines. Older websites lose sheen due to old template and presentation. Updating the content, integrating the blog and improving user experience can change the downward slide of older websites to revive them back into competition with newer websites, which may be compelled to rather catch-up with the older ones.

SEO through Article Directories

Many SEOs had created links between article directories and their websites by plugging articles. The practice was very effective once but the reputation of article directories tarnished with time due to generic content that often seems spammy.

Articles directories were meant to provide articles with original and relevant information on various aspects of different subjects. Visitors who find an article useful were expected to download it and post it on their websites. Thus, writers earned links. However, its exploitation began and even those who do not have expertise in a subject or have nothing unique started posting at online directories. Thus, poor content-quality made article directories unreliable.

Guest Blogging might not be as effective for SEO as it used to be

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seoblog3Guest blogging has long been an effective method of link building legitimately. People with relevant information used to write about it and post it on others website for the masses to benefit. The practice was beneficial for both bloggers and the website owners. Bloggers could present their knowledge and skill in the name of guest posts while website owners used to get good content for their site. The process was cyclic in nature and completely authentic. Informative blogs attracted more visitors to the website while the greater web-traffic towards the website provided more exposure to bloggers. However, it may be the thing of the past soon.

Guest blogging has been misused and overdone. What was once purely genuine and effective for SEO is now a highly suspicious activity. Moreover, growing concern of Google regarding guest posting may result into strictly preventive measures taken by the search engine. Thus, the impact on SEO is inevitable. What disturbs is that the actions of a few miscreants contaminate entire SEO even though it can be tremendously effective without malpractices.

The trend that tarnished the image of guest posting was sending of emails by bloggers to webmasters as request for posting blogs. Bloggers present themselves as qualified writers with unique information and request webmasters to post their blogs with do-follow links, for which they even agree to pay. At times, such links are even secretively inserted into the content. While some webmasters fail to comprehend the situation rightly, others deliberately become part of such practice. Clearly, it is paid-linking in the guise of guest blogging.

The decline of guest blogging was predicted in 2012. However, the fine line between legitimacy and malpractice was ignored as non-existent. By 2013, excessiive guest blog posting had already plagued SEO. Today, even genuine writers may face extensive process of convincing the largest search engine about the authenticity of their blogs.

Guest blogging might be on the verge of demise but both bloggers and webmasters can prevent it from fading out. Webmasters have to have a solid process for blog posting. Website should feature only relevant blogs by known writers. They must be unique and contain any link. Exchange of money, products and service in lieu of blog posting also has to be strictly avoided. Meanwhile, bloggers can contribute by writing on subjects in which they specialise or have considerable information about. Good English and informative content is bound to attract readers’ attention to them.

Role of the new website How Search Works in SEO

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How Search Works SEO Tips

Image credit: Google

Google released a new website in 2013 which is aimed at helping people to have an understanding into the working of search. The new website being talked about is How Search Works. All the information offered by the website can aid people through the SEO efforts that are helpful in improving the ranking of the website.

For using this new website, all that needs to be done is to Google it. The results page will display the website on the first option. When the top option is clicked you will be taken a page where you would find all details on How Search Works. The first section lays stress on indexing and crawling and also on the way in which sixty trillion pages constitutes the internet. The count of the websites, however, is continually on the rise.

The second section of this website would show links are followed by Google from one page to the other, while the pages are sorted out in accordance with their content. You would also come to know more on algorithm and about the way in which it understands the specific matter that is being looked for because the results delivered are exact.

Fighting spam

The website in the 3rd section, offers people a glance into what is that which Google deals with when battling spam. Spam can have a large variety that includes bad SEO practices, hidden keywords, hacked sites, cloaking, and more. Google offers a glance into what it is looking at and what are the methods in which it starts removing them.

Fighting spam is something that has to be ensured by Google because it is important to keep the result of search pure. The SEO specialists, webmasters, and the owners of website need to understand spam and what constitutes it in order that such things are avoided. By avoiding the use of such methods from the very beginning, you wouldn’t have to clean the spam mess.

The Index

More than 200 factors are used by Google for determining the way in which a website should be indexed. The algorithm is subject to constant change by Google so as to make sure that all the results delivered are the purest. The website also stresses on the fact that there can be different forms for results. The results which would be delivered shall be determined by whether you are on a PC, a tablet, or a smartphone.

Google’s search updated with Hummingbird

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hummingbird-seo-googleGoogle has yet again done an update of its search engine facilitating a better list of results with greater accuracy for difficult questions. The update has been rolled out very recently and is called Hummingbird. This can have dramatic impact on the way SEO is approached.

This update shall be referred to as being the greatest modification ever made to Google’s search engine from the year 2010. During that time, its search algorithm had been upgraded to what is called Caffeine. The roll out of Hummingbird took place nearly a month before and the announcement of the news took place in a house in press event where Google had been founded and started. It is the fifteenth anniversary of Google’s founding.

However, the changes would not be noticeable right at the moment. The results for the search would look similar. However, these are changes have been designed in order to make Google more efficiently handle complex and difficult search queries. Voice search is being used more by people. This indicates that the queries are being phrased by them not as selected phrases and keywords which all the traditional SEOs optimize for, but as detailed actual questions. Google thus process more information, requiring new and more mathematical formulas for keeping on track. Continue Reading →

About Panda Effects, Automated Generation of pages and No-Follow Links

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Inbound-Links-SEOOnce again some common questions on SEO have been posed to Matt Cutts, the chief of web spam team at Google. Like always, we have the elaboration on whatever he said about SEO or Google. There were 3 main questions about which Cutts enlightened webmasters around the World. The first involved No-Follow Links and whether their inclusion can mar the position of the website. Cutts answered with a straight “no”, elaborating that such links typically cannot inflict any damage on any regular website. But, he warned about excessive blog comments that tend people to report spam to Google. In such cases, Google may take manual action against the website for spamming. However, the largest search engine on the Web is considerate about the scale of abuse and does not take harsh actions unless the magnitude of the offence is severe.

The second issue posed to him was regarding websites that have scripts that can automatically generate pages on the basis of search queries by users. The pages do not offer relevant content or any at all and often contain advertisements all around the message saying that the link on which the user clicked does not have any search result. The user asked about what actions does Google take against to such websites. Cutts explained that such websites do not add value to search results of Google and violate Google Webmaster Guidelines. Rather, they yield adverse SEO results. He asked users to report about such websites and alerted webmasters to block empty pages at their websites so that they do not get indexed.

Panda is the concern in the third SEO question that has been discussed this week. The user asked about its effect and sought a way to know whether his website has been under its impact. Panda was released a few years ago followed by periodic incremental updates from Google. However, Google realised that updates were too small and affected too small a number of websites to integrate Panda into regular indexing mechanism. Generally, Panda can be avoided with good content that does not depend on short term techniques such as keyword stuffing. In reality, SEO is more about structuring of the website and its content properly to let the latter have meaningful stand on the Web. Steady increase in visitors is possible only through consistency, which can be achieved only through right strategy.

How Google Assists Webmasters with Search Engine Optimization

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Matt_Cuts_Answering_SEO_Questions-20130716Chief Engineer of Google Matt Cutts recently received a question from one YouTube user that when will Google consider supporting questions of webmasters without just sending automated responses. Some problems were faced by this user and he had sent details of it to Google but again the responses were automated.

Scale is a huge problem for Google as it has to deal with millions of domain names and offering individual responses is a bit difficult at this stage for Google. But, it cannot be said that Google is doing nothing for SEO efforts made by webmasters to help their sites get proper exposure.

Primary concern of Google is returning best web results to visitors every time they conduct a search query. Secondary concerns are the problems faced by webmasters about automated responses. But, Google has already responded to 400,000 requests or more answering various SEO questions from webmasters for optimizing their sites in the best possible way.

Even though, sending responses to every individual query is hard for Google but scalable ways are being devised for answering various types of questions about everything related to websites. YouTube videos are definitely an innovative way adopted by Google for answering different questions by webmasters. Instead of replying numerous times, the videos help to answer only one time which saves Google from any extra effort. The videos have become highly popular and more number of people in the website business is finding it as a good way to get answers to their doubts and queries.

Things to Keep in Mind for Better SEO Strategies

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The important topic of SEO has gained huge attention these days for website optimization. Optimization strategies definitely include keywords but they cannot be regarded as everything. Efforts related to optimization have undergone huge change to increase a website’s presence. But, the one thing that still holds equal importance is good content.

There are different ways through which SEO of websites can be made better. Building blogs is a good practice which can be included with informational posts. This can earn comments from visitors and even get shared with other people. The posting schedule should be on regular basis and visibility of the website can be enhanced through guest posts as well as comments on various blogs.

Those who are into a particular industry or some sort of business can create their unique story through visuals. Infographics can be created presenting facts, data and figures but in an appealing and entertaining way. Website’s address should definitely be included so that people remain aware once it gets circulated within the web. Apart from that, people owning websites can even run contests which can attract numerous visitors to the website. It is essential that some ways be devised so that links to website get shared easily be people.

There are few things which are better to avoid during optimization like using identical anchor text on the website as well as on other websites. Guest posts are good but only for websites that have better pagerank. If not, then every effort put in goes to waste.