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Posts Tagged ‘Dental SEO’


6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

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6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

Picture Credit:  kritchanut

How Can Dentists Keep Themselves Informed About the SEO Landscape?

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How Can Dentists Keep Themselves Informed About the SEO Landscape?Google is the world’s most admired search engine explored by almost everybody and anybody whose life is impacted by the online realm. In order to hold on to its dominant position, Google time and again embarks on algorithmic updates leading to vicissitudes in the SEO landscape. Google is sort of compelled to keep changing the parameters for ranking websites on its SERPs to prevent scammers and unscrupulous elements from abusing the yardsticks so as to improve the rankings of undeserving websites.

So it is essential for all businesses and self-established professionals to keep track of the changes and modify or restructure their websites according to in order to rank high in search results pages. Dentists, for instance, could engage an online marketing strategist or specialist who’d formulate an effective dental SEO promotion plan that’d attract more traffic and eventually more patients. More often than not, many dentists don’t get the desired results even after investing heavily in/for dentist SEO. Instead of banking blindly on online promotion experts, dentists on their own could keep themselves in the know about specific aspects in order to derive expected results.

1. Content is still king

Google despite keeping its algorithm updates in a state of flux hasn’t very much changed its overall outlook towards textual content. That means, the write-ups that go into every web page has to be original and Copyscape passed (that the content has to be free from grammatical errors should be a given); no cookies crawling on the site, and the blogs should be updated with fresh content occasionally.

Google’s web crawlers are perpetually on the lookout for content that is mediocre or canned, and if your site is crammed with such content, the search engine won’t hesitate to relegate the portal to the bottom of the heap. Make it a point to crosscheck your content and ensure that the same is original using duplication tools to establish the texts’ authenticity. Your dentist SEO content should at least be able to satisfactorily respond to queries raised by niche visitors.

2. Voice search optimization

If you wish to attract customers or patients who stay nearby to your clinic, then you could customize the dental SEO stratagem for voice search. Web surfers or patients are now more into exploiting voice search phrases in order to get better or more definite results. Presently, you can take it for granted more than 50% of patients will be individuals who zeroed in your website via a voice search on their smartphones. They’re more likely to look for you using the keywords ‘dentists in Arlington Heights, Pittsburgh offering Invisalign treatment’ rather than keying in ‘dentists in Pittsburgh promoting Invisalign’.

3. Opt for keywords that patients are most likely to key in

The search landscape from the perspective of net browsers has undergone a dramatic qualitative change in the past decade. Netizens have become seasoned and these days, aren’t hesitant to use long phrases in order to find exactly what they’re looking for. Therefore temper the content in your site with dentist SEO keyword phrases like ‘porcelain implant dentist in Arlington, Pittsburgh’ instead of settling for ‘Pittsburgh porcelain implant dentist.

4. Forego using hyped up keywords

You must have heard it before from your dentist SEO specialist, and it is being reiterated again don’t go after keywords that most dentists in your city or locality pursue. To be specific, control the urge or temptation to use ‘the best dentist in Pittsburgh’ or ‘the dentist attracting the maximum number of daily visits’.

5. Be relevant

Make sure that the content on any web page should be reflected in the backlinks. In other words, there should be a reason to have relevant content that connects with backlinks. By the same token, get rid of damaging backlinks.

 

AdSense Tips: Customize Colors of the Ads

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Why not to use some AdSense ads on your site to leverage on a good traffic that has been already generated to your page or pages? With AdSense assistance you can offset expenses you spend on building your traffic and SEO optimization.

Great resource for finding almost all answers on customization of the Google AdSense settings is in AdSense Help.

How do I customize the color of the ads on my website?
You can select from a number of built-in color palettes, or you can create up to 100 of your own. When you select a color palette and an ad format during the guided ad setup, the appropriate ad code is generated for you. You can select up to 4 palettes that will rotate randomly. To take advantage of this feature, you’ll need a newer web browser with JavaScript functionality (Internet Explorer 5.5+ or Netscape 6+).

To generate ad code with the palette of your choice:

Log in to your account at https://www.google.com/adsense
Click the AdSense Setup tab and choose AdSense for content as the product
Choose an ad type and format.
In the Colors drop-down, choose from one of our pre-designed palettes. You can edit it by clicking the color boxes next to each ad element. Or, to rotate palettes, click ‘Use multiple palettes’, then select up to 4 color palettes by holding down the Control or Command key
Copy-and-paste the AdSense ad code into webpages

Source: Google AdSense Help