Posts Tagged ‘Content’

6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

Posted by:  /  Tags: , , , , ,

6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

Importance of the Content for Dental Office Websites

Posted by:  /  Tags:  /  Comments: 1

Much of the time, dentists or dental industry professionals may think they just need to throw up a website that offers basic content information and not much else. Maybe they’ll think to include a list of services and insurance accepted, but otherwise, the information is pretty vague. However, this is a serious mistake. Websites, regardless of what industry they’re for need content. And this dental website content needs to optimized with dental SEO.

What Does Content Do for My Site?

Every good website has content. The website for your dental office needs content to first and foremost inform. It needs to inform potential customers basic information like your location, operating hours, insurance accepted, and services offered. But it also needs to dig deeper and offer an understanding of your practice’s goals, mission, and outlook. What does your practice offer that no one else does? Payment plans? A kind touch? Years worth of experience? The content of your site is the place to emphasize just what it is you offer that sets your business apart. You can also provide general information on what it is you do. Describe the services in detail and allow your patients to feel secure in using your practice.

Dental website content can also offer a spot for you to inject search engine optimization. In this case, you’ll need dental SEO to direct search engine traffic to your site and to ensure people can find you easily. The last thing you want to do is have your site blend in with all of the competitor’s sites.

Applying Dental SEO

How dental SEO is applied will depend greatly on your site’s goals. In general, however, you’re going to want to use keywords and phrases that people would search for organically in a search engine. For a dental practice’s website, some obvious choices might be, “dental practice,” “family dentistry,” and “city name + dental.” Be creative. Do a cursory search to see what your competitor’s are using. In short, you want people to find your website first.

Though keywords are important for dental SEO, you don’t want to overdo it. This could have very bad repercussions for your website traffic. Keyword stuffing is not conducive to positive search engine results. Instead, use strategically selected keywords that coincide with the purpose of your website. Include them in titles, headers, and metatags. And always take the time to write informative content.