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A Few SEO Tips You Need To Live By

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 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.

Getting Your Dental SEO Game On

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Getting Your Dental SEO Game OnFor dentists, the competition can be tough especially regarding local areas where patients may be hard to come by.  Knowing this, a dentist with a website needs to know how to have dental SEO done right.

First of all, the same thing that applies to regular SEO and regular local SEO applies to dental SEO.  That means following the basics of structure, integrity, and professionalism that goes along with a successful website.

These tactics include a well designed website with properly tagged images and videos, simple but effective graphics, contact information, quality copywriting, site maps, and all the essentials that makes a website pro level.  Once all that is done comes time for the dental SEO fine tuning.

The dental industry has its own language, lexicons, and medical principles to go by.  Adding these sensibly and creatively to your website is essential.  Keywords and keyphrases are important and shooting for the big keywords and keyphrases is risky.  Once has to fine tune such things to focus on the name of the dental office, the doctor or doctors, the procedures done, the prices, benefits, discounts, and specialties.  The location of the office, credentials, and client testimonials and reviews are important too.

Having sites like Yelp and others that list reviews and customer/client testimonials is a major help.  Make sure such sites have all the pertinent data correct like the spelling and contact information.  Having links to important dental venues helps, and links back too.

Updating content is most important.  Making the content interesting and unique is a plus.  People and the search engines like the personal touch so the dentist or dentists on staff should have their own blog or soapbox to stand on and give their opinions about the dental industry.  This allows for the search engines to determine that your site and blog are authority, a site that people can get pertinent and up to date information.

Dental SEO like all other SEO isn’t a one time thing.  You’ve go tot stay with it and adjust along the way.  SEO is an ever changing landscape where techniques and technologies change often.  The big search engines like Google have monstrous software algorithms that they work on 24/7 and with the advances in computing, these algorithms and software will increase in power.

If you do the SEO yourself you’re taking a risk.  Hiring an SEO company may be the best advantage and option.  It might cost more but at least you’ll have the knowledge that professionals are at the helm.