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Archive for the ‘Keywords’ Category


Review of Website Traffic Sources

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Affdental – a comprehensive breakup of website traffic sourcesMost of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across.

Organic Search
Organic search traffic usually refers to the traffic that comes to the website. Later, you can dive deep into the details to check out who had visited the site through the search engine results. For instance, if you are aware of the visitor to the site once he or she has entered the keyword phrase, ‘inbound marketing’. This is important because the business owner would then be able to know more about the keywords that drive web traffic. Later, he can always change the keyword strategies and modify the content that people love to read.

But now, things have become more complicated since a year. While people can view information at some point in time, Google has introduced SSL encryption. This means that once anybody carries out a search the keyword would be hidden or encrypted. The team would no longer be able to see the keywords and understand the terms that would work with the search engine optimization technique. According to Google, the encryption would impact 11% of searches and is going to evolve in the year ahead. So, it’s important to keep this mind when organic search is evaluated by your team.

Referrals
Referrals can be defined as any website that drives web traffic through an inbound link. Though the definition is not clear, you may have to bring in a change depending on the tool used to monitor the traffic source. Moreover, social media sites aren’t included in referral traffic because, but subdomains as well as third-party domains can be considered as a traffic source when referrals are concerned. In the end, this is helpful when you are trying to determine the web properties that would enhance SEO-partnerships, and guest blogging opportunities.

Regardless of the tool you would be using to keep a track of referrals, make sure you are able to identify every single site under the referrals.

Social Media
If someone goes to your site through a link on a social networking site, then it comes under the ‘social media’ category. This could just imply responding to a link or just posting the link on the Facebook page. But, if you are busy in posting content on social media sites, then you should add a tracking token to trace the link and analyze it sometime later.

Do keep in mind that sites like StumbleUpon, Delicious and HootSuite are also included in the list in addition to Twitter and Facebook. So, before moving ahead, it’s better to speak with the service provider to know more about the names of social media sites that are included in social media as a source.

Email marketing
Whenever you are running an email campaign, links are included in the email. These links direct the recipient to your website and give them a chance to go through the content posted online. Once you have made up your mind to go with email marketing, you would be able to observe the traffic that comes to your website owing to the campaign. It’s pretty easy to check out the traffic. For example, if the marketing team has published a blog recently after coordinating with the SEO team, then the subscribers would be notified through an email. It’s obvious that the individuals would visit the site once they are prompted to click through the post.

Having said that, don’t forget to include a tracking token, or else the clicks won’t be organized under the email marketing source.

Paid search
When you manage a PPC campaign, you can track the amount of web traffic driven to your site based on the source report. Obviously, when it’s about efficient PPC campaign management, you would have to review and come with the conclusion whether the traffic converts. Once again, you must see to it that you include the tracking code as you would know the potential of the PPC campaign depending on the traffic.

Direct Traffic
Direct traffic is nothing but the traffic you would receive directly without any channel. So, this means that when someone enters the domain name in the search bar and hits ‘Enter’ then it considered under the direct traffic source.

Finally, if you are running a different kind of campaign, then the web traffic would be included in ‘the other campaign’ source. You shouldn’t be under the impression that the traffic won’t be tracked if it doesn’t fit into another bucket.

Since establishment, AFFORDABLE DENTAL SEO has been offering dental web marketing and search engine optimization services so that dentists can succeed in the dental practice. Besides, the firm lends a helping hand when dental Adwords campaigns have to be set up and managed. This helps to know the traffic sources and take the necessary steps for implementing the right keyword strategy.

Some Local search tactics that are rarely used

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local search tactics you probably aren't usingPopular search engines like Google, Yahoo, etc. are constantly improving their algorithms to filter out the best websites from the millions on the internet. Webmasters must employ new and innovative means to give their sites an edge over others. Local SEO strategies fail to gain success because almost all the web developers implement them. Using new techniques that are unknown to others or rarely put to use is the surest way of gaining higher traffic. Following are some of the rarely used yet effective local search tactics that can help to improve the website’s popularity:

  • Google posts: Websites are encouraged to claim their Google My Business listing to ensure visibility on search results. Not having a Google My Business listing is equivalent to being non-existent online. Even after claiming the listing, the owner must not become complacent and try new ways to get ahead of their competitors. The benefits of this listing remain in the fact that the search engine asks a set of questions about the working of the site on a regular basis. It helps to improve the overall site and its rankings. For example, for Dental SEO, business owners can use Google festive greetings, post ads or promote an upcoming product.
  • Check My Business Category: To improve rankings, business owners can check the category their competitors are listed. They should ensure that their category defines their services and functions. However, if this does not work, website owners should start getting more specific while choosing the category. This can be a trial and error method to choose a category and wait to see the position the article gains. It is a common observation that people tend to have better results by selecting extremely fine-tuned categories for their site. Using too many categories can dilute the site’s specialty.
  • URL: The URL describes the site and the services that it offers. It is important as it leaves an impression about the site itself. URLs should be concise, descriptive and user-friendly to ensure best results. If the site runs on CMS, individuals should try to make the URL SEO friendly by making the necessary adjustments to the settings. To improve the look of the permalinks and archives that people share, developers must create a custom URL structure.
  • Securing the site: Google has started extending ‘not secure’ information to all sites that are denoted as HTTP. It is essential that owners secure their website and integrate https status. All sites visited in the incognito mode are also shown the same, not secure status. Securing with HTTPS gives the user a sense of security about the authenticity of the site. It will also help in increasing the time spent on the site, increasing the click-through rate, etc.
  • Good content: There is no replacement for good content. Hence, website owners should add quality content to their website. The content should be easy to read and must contain the relevant information. Most importantly, examples that people can relate to are very popular with readers. They must also add pictures and videos to make it an exciting read.

Dentists or for that matter any professional needs dedicated services from experienced professionals to improve their online reputation. Dental SEO is one of those specific areas where service providers help in improving online reputation of its customers.
Affordable Dental SEO offers targeted marketing services to its clients from across the world. Dentists can get in touch with them by visiting their website at http://www.affordabledentalseo.com/ or calling at 7277973051.

Should you choose SEO or go for PPC for your dental practice?

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PPC for Dentists: Reasons Why Dentists Should Use PPCThough it has been the established norm for websites to exploit SEO strategies in order to claim a rank on the first SERP of Google or Yahoo, the PPC stratagem has proven to be equally effective, of late. Regardless of whether you are a seasoned dentist or launched your portal a few months back, PPC marketing can go a long way in shoring up your business, especially if your Dental SEO campaign has not helped achieve expected results. A pay per click campaign may no doubt turn out be more expensive but at the same time might prove to be more effective in getting you more customers (aka patients), at least in the short run.

What most online marketers and strategists suggest is to blend your dental SEO plan with a meticulously devised pay per click approach so as to maximize your chances of bolstering your practice.

Benefits to reap by syncing your dental SEO with PPC advertising

PPC advertising would surely improve your prospects of securing a good rank on Google’s opening search engine results page(s), particularly when your organic SEO strategy is faltering. If you wish to promote your online practice across the internet, the best line-of-attack would be to combine both ‘pay per click’ and dental SEO efforts.

As far as your dental portal is concerned, there will basically be two kinds of people who’ll look up your site. Belonging to the first category are those who’ll log into your site simply to check out the services you are offering but may not schedule an appointment. With organic or open-sourced algorithm-oriented search results, you’ll not have to pay a farthing when the user clicks to land on your site.

But if you’ve subscribed to PPC, you’ll end up paying every time a user or patient clacks the mouse on the URL that takes him or her to your site. Therefore, the aforementioned type of user is not a prospective customer for your practice. On the other hand, there’ll always be individuals who’ll be frantically looking forward to meeting a dentist located close to their address as early as possible as they are suffering from toothache or need to opt for a dental implant.

These are the ones who are most likely to become your steadfast customers in the long run and this is where your pay per click investments would fetch you handsome returns. Additionally, in the 2nd scenario, your pay per click promotion would receive a huge boost from your dental SEO tactic.

SEO should be used in conjunction with PPC at all stage for the following reasons

PPC classifieds, on its own can help foster your practice, in case you opened your chamber a few weeks back, and looking for your first batch of patients. Once your business starts flourishing, you’ll be in a position to buttress your practice by setting up a chamber in another area of the city if you see sufficient clicks being generated for that specific zone consistently. Now that you’ve a sound idea about the benefits you enjoy by marrying ‘pay per click’ method with your dental SEO arrangement, you’d be better off rehashing the objectives why you’d want to do so:

  • High probability of remaining almost always on top of search results
  • Create organic content based around PPC keywords that stimulated maximum clicks
  • Helps fine-tune a perfect optimization strategy
  • Aids in tagging a PPC advertisement to visual or textual content related to your product or service
  • Chances of heightened click through rates
  • Increases conversion rates are assured as well

If you are sincere about furthering your dental practice, you can log in at www.affordabledentalseo.com for getting tips on how to effectively dental SEO plan with a PPC campaign. Alternatively, you can make a call to 727-797-3057.

Connecting to social media is crucial for the success of your dental SEO promotion plan

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Dental Practice Marketing - Using Social Media to Grow Your PracticeConsidering the contemporary significance of the automated social media with regards to popularizing an e-commerce site it does not need to be emphasized that your dental SEO promotional strategy should incorporate social media platforms. Of course, social media cannot be the be-all and end-all of a typical web-based dental canvassing plan as there are other more important aspects to consider but it nevertheless should be factored into your overall digital advertising campaign. Contrary to what you may think, the endeavor does not need to be an expensive one.

Effective Tips You Can Follow to Make Your Online Dental Marketing Approach a Success

A good of majority of dentists simply cannot resist the temptation of going overboard with their dental SEO stratagem, especially when connecting with social media, like making the promotion appear too gaudy and loud. The posts and updates should be engaging and interactive enough to encourage existing and prospective patients/clients to take an interest in you.

Integrate Your Dental SEO with Social Media

To make the most of social media platforms like Facebook, Twitter, and LinkedIn blend them with your dental SEO tactics. To be specific, integrate your practice’s Facebook or Twitter profile with your portal hosted on Google’s servers to make the latter more visible across the web.

Create Original and Innovative Content and Share the Same

Content still remains king when it comes to publicizing your dental practice. So, creating original, relevant, and quality content free of plagiarism and devoid of grammatical or syntactical errors is sine-qua-none. Additionally, tempering the content with visual content in the form of appealing illustrations and imageries will surely amplify your practice’s online presence across social media.

Optimize Social Media Posts with Niche Keywords

You had definitely selected the keywords (generally used by patients and visitors when they browse on the net) for your dental SEO method. You could extrapolate this optimization technique for your social media blogs and posts for driving greater traffic to your site.

Enhance Visibility via Link Building with Social Media

Once you have taken the necessary steps to build inbound links for your Twitter and/or Facebook accounts by uploading inventive and unique content, you should next focus on generating outbound links that will direct or redirect users to your site from social media profiles.

Harmonize Google Classifieds with Facebook Ads

Do not put all your eggs in one basket by investing your entire online marketing budget on Google AdWords, Google Analytics, and AdSense. Instead, keep aside and allocate a part of your funds for spending on Facebook classifieds. Browse for the appropriate keywords independently for Google as well as Facebook, and thereafter mix the lists judiciously for getting the best of both worlds.

Keep Track of Traffic by Taking Advantage of Facebook Pixel

Facebook Pixel can help you in tracking visitors of your site, starting from the classified or post they clicked on to land at your website to the route they went through and everything in between. Facebook Pixel will even let you know if some of the visitors scheduled an appointment.

Rate Your Success

All your efforts to promote your site on social media will be in vain if you do not use metrics for reviewing the results using the Google Analytics tool.

You can log in at www.affordabledentalseo.com or call up 727-797-3051 for getting a dental SEO strategy devised by online marketing specialists.

A Few SEO Tips You Need To Live By

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 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.

Dental SEO Linkbuilding With Finesse

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Dental SEO Linkbuilding With FinesseYour dental business based website needs more firing power. In order to do this, you’ll need to have a robust linkbuilding regimen that is relevant, pertinent, and useful to surfers. This is because Google likes inbound links that are all three of these as well as authoritative. It’s not like linkbuilding the old ways that are considered spam and scammy nowadays, it’s about getting inbound links that serve a purpose to the overall experience the surfers will encounter when visiting your site.

Research Is Everything

Research is everything in linkbuilding. You’ll have to do research on your site and that of others, mainly competitors or those sites that are super pro level. The primary research on your site will be your present linking. Look at the links you have and prioritize them in regard to the amount of inbound traffic they generate. Look at not only which site delivers the traffic, but why. Keywords and such will indicate what people are searching for on their site and yours.

You’ll have to calculate the reasons for inbound links from them and nurture that. For example, if dental implants are being searched for and the key phrase is ‘painless dental implants’ then you’ll need to exploit that. Look around for sites that focus on that issue. You may find out its social media which aren’t company websites but websites of engaging interest. You’ll need to post to these sites in a way that you and the members will establish links there. This is an awesome tactic because if you post entertaining and informative posts, people will share your posts and establish a mini-viral list of new inbound links from their social media pages and other niche-like pages and websites and message boards.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.
It’s All About Interaction

Getting others to link to your calls for interaction. Not just sending an email begging them for a link but in becoming part of their upward trend. There’s nothing wrong with giving others in the field a leg up in reputation. Admiring the professional work of others is a compliment to you and them. Others see this as good sportsmanship and will appreciate your input. When people ask questions on others’ sites, offer definitions of complex terms and phrases and people will then pour in to ask you more questions. Have them mention your help on their social pages and put up a link to you. Google will recognize this as your site is active and needed and you’ll move up in the rankings.
Conclusion

With these approaches and using the tools for doing SEO research, many of which are free, you’ll be making a mark on the dental linkbuilding set in no time.

5 Tips for Creating an Effective Domain Name

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5 Tips for Creating an Effective Domain NameIf you’re under the impression that the domain name of your site simply indicates its URL link or address, then you’d need to think again. A domain name, apart from spelling out your website’s address, also has a massive influence on its popularity in the online realm. If you opt for a domain name with a good recall value, then it can go a long way in serving as a powerful brand ambassador enabling your site to attract more traffic.

Selecting a domain name containing catchy keywords helps your website improve its ranking on the SERP of a search engine. There are some aspects that you need to take into consideration before you can choose a memorable and appealing domain name. Follow the tips mentioned hereunder for coming up with creative ideas on the effective domain name.

1. Go for something with a good recall value

In the world of websites, the domain name of your site serves as the brand and therefore the URL link should sound like one. People are more likely to remember a domain name that is easier to recall and don’t have to tax their gray cells for recollecting the same. For instance, cocacola.com is easier to call to mind than say cocacola-carbonated-softdrink.com for obvious reasons.

The idea is to keep it simple, memorable, and original. In other words, do away with hyphens, strokes, numbers, and words that are superfluous and do not add value. The domain name should be easy to read and pronounceable, despite the fact that users are not going to spell it out loud. Individuals should find it easy to spell out a site’s domain name and in case it’s not so, then the site may fail to attract valuable traffic.

2. Abbreviate but retain the essence

Keeping the domain name short and simple is, of course, paramount but don’t abbreviate to the extent that the essence is lost and it becomes meaningless. For instance abbreviating ‘nationalgeographic.com’ to ‘natgeo.com’ is perfectly all right for a majority of users is familiar with the popular TV Channel. So, they’ll be instantly able to familiarize with ‘natgeo.com’ when they come across it. Alternatively compare, ‘dominopizzas.com’ with ‘dompizz.com’. Curtailing the well-known pizza brand and unnecessarily abbreviating it renders the latter domain name meaningless.

3. Follow .com

.com has always been the universally preferred extension and continues to be. So, attempting to alter the worldwide accepted standard and adding something of your own in order to make it sound unique may not be a great idea. Don’t add suffixes like ‘.id’ or ‘.me’ that might confuse users and discourage them from clicking on the URL link. Sticking to ‘.com’ is always safe and simple.

4. Make it readily interactive

Having an instinctive and interactive domain name implies that users or consumers will be immediately able to link it with the nature of your business. If you’re in the business of manufacturing cricket bats then having a relevant domain name (symondscricketbats.com) will make it easy for potential customers to identify your product.

5. When it comes to selecting keywords to be picky  de

There’s nothing unholy or unethical about inserting keywords related to your business but see to it that these are not generic. ‘Nikegymshoes.com’ is better than ‘buymensrunningshoes.com’.

Dealing with Dental SEO Pitfalls You Were Not Even Aware of

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Dealing with Dental SEO Pitfalls You Were Not Even Aware ofMaking the most of an SEO strategy in order to augment the volume of traffic to a site that in turn will boost its SERP ranking is always easier said than done. Regardless of the profession, you’re in, you’d have to be tech-savvy to an extent to take advantage of search engine optimization techniques for the purpose of making your site visible to the web world. And this assertion holds true for all categories of medical professionals including dentists.

Many dentists and orthodontists have of late been surprised and alarmed that their dental SEO strategies are not fetching the returns they once did. In fact, these professionals who once were able to rope in many new clients by milking their dentist SEO strategy have witnessed a sharp drop in the number of patients visiting their chambers. These dentists may not be aware that Google, the world’s most popular search engine has always done its bit for maintaining the effectiveness of its website ranking algorithms.

So, if a dentist adopts unscrupulous means for boosting his dental SEO site’s ranking, Google will penalize him by de-indexing his website. Or, if he hires a webmaster that follows unethical practices like buying questionable links or uploading some other site’s blog posts, his portal might be removed from Google’s servers. So, as a dentist what steps can you take to prevent your website being delisted from the search engine’s ranking pages, and breathe life back into your profession?

1. Register your site on Google My Business

If you want more people or patients to schedule an appointment via your site, you’d obviously have to make the portal more visible across the social media platforms. So, the first dental SEO tip would be to get your site registered with Google My Business and with other search engines like Bing or Yahoo. Fill up all the blanks in the questionnaire page and ensure that the info you provide is correct and appropriate.

At the same time, keep your listing page consistently updated with any changes you make in your practice.

2. Seek testimonials and reviews

Positive reviews are essential for gaining the trust of potential clients and also for making the dentist SEO more target-oriented. Don’t feel shy about requesting your patients to post a testimonial or feedback about the quality of service they received at your chamber.  

3. Don’t chase keywords that everybody else will

Dental SEO like other search engine optimization strategies is significantly about tempering web page content with keywords. It doesn’t need to be emphasized that businesses and online marketing strategists will use those keywords that are relevant in their respective commercial segments. So, most dentist SEO sites will be chasing generic keywords like ‘dentist’ or ‘dentists in New York City’. If you wish to attract relevant traffic, use keywords specific to your practice. For instance, if your dental clinic is located in the Williamsburg locality of Brooklyn, NYC then use the keyword ‘dentist in Williamsburg, Brooklyn, NYC’.    

4. Upload information very specific to your practice

You or your site rather has a better chance of attracting more traffic, niche traffic that is, if you list very specific info regarding your practice. If you excel in providing Invisalign and porcelain implants, then include this info at the top of your listing.

5. Be consistent regarding NAP consistency

Make sure that your chamber’s name, geographical address, and phone or contact numbers are identical everywhere on the web.

6. Write a blog post and update it regularly

Having a page dedicated to blog posts offers you a competitive edge. Write an informative blog about your practice and refresh it periodically.

7. Make your site smartphone friendly     

You can bet that majority of your patients got in touch with you after searching on the net via their smartphones. Make your dental SEO site smartphone-friendly.

Are Keywords Still Important To Dental SEO?

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Are Keywords Still Important To Dental SEO?For the past 18 years, keywords have been the benchmark of what successful SEO and dental SEO relied on. With the advances in software and changes in hardware, are keywords still important to dentist SEO?

Don’t let anyone fool you. Keywords are still important, but not as much as they used to be. Reason being, the ability to manipulate the search engines became so easy that surfers weren’t getting the quality results they deserved. Instead of getting results that were pertinent, surfers would get spammy, ad-laden results.

Google couldn’t afford to have such crummy results to their customers so they developed several pieces of software to filter out these keyword manipulated sites. Now, keywords are behind such things as social media presence. With social media presence we end up with a far more broad a series of metrics to market by. Social media content that points to your site shows Google that people are not only interested in your site, but that your site is performing a valued service.

These social media metrics also add up to your citations. People leaving positive reviews about your site from several venues. This is why you have all your pertinent data on all your pages as Google indexes pages, not just sites. Each page should highlight what you do, where you are, prices, and an interactive site map so people can get through your site without stumbling around. This allows for people to go through your site and click or interact with what is important to them. This data, you and the search engines can benefit from. Therefore, as a dental SEO campaign, you campaign should include your name, contact info, services, pics, videos, graphics that are properly tagged with relevant descriptions. Leave no stone un turned here. Each page should act as a landing page. If you have dental implants on one page, surfers should be able to see all your other services and products on that page with a hyperlink, graphic, pic, video, that has a description and well tagged.

These tags, descriptions, etc., act as keywords, keyphrases, and keygroups. No need to worry about them unless you’re targeting a competitive area and want to get the best position. In this situation, you’re going to have to fight for. It can be costly and troubling, but can pay off.

Just keywords won’t suffice, as stated earlier, and optimizing your site for mobile markets and local SEO is also required. Reasons being that mobile is the biggest hardware market and local SEO fine tunes searches down to the address on the door of your office. These are all factors in being indexed higher and in your specific keyword goals.

Thus in retrospect, you’ve got to toot your own horn. Let surfers know who you are and what you do wherever you can on your site. The search engines will see this data and index your site properly, especially if you have answers and bullet lists regarding important issues of the dental services and products you have.

Give keywords their proper due but don’t overestimate their value nor underestimate them.

Those Long Tail Keywords Are Essential To SEO

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Those Long Tail Keywords Are Essential To SEOCompeting with other sites for ranking means not only knowing SEO but why SEO is made of. What often is overlooked are the long tail keywords and that is something that should not be.

Most companies just focus on one keyword and get disappointed that when they stuff their websites with these keywords and see miserable results. It takes much more than just a keyword because the top keywords are going to be dominated by the big money corporations and super SEO specialists. These keyword high ground points are worth ten times their weight in gold and trying to dominate them is next to impossible. The only way a newbie can be ahead of the pack is if they’re the source of a special keyword like the name of their own product like a band or trademark name. Other than that, long tail keywords are your best option.
For example, instead of trying to get the top keyword on “dogs”, you would instead look for what is pertinent to your business that that keyword can be attached to like, “ear grooming for dogs”. That’s a long tail keyword and can be more specialized like “ear grooming for toy and teacup dogs in San Francisco”. See how that works? The long tail keyword minimizes others from duplicating it as it’s more specialized with a locale included. This along with the right title tag will get you farther.

This will be advantageous to you in the long run as it will be easier to plan your SEO campaigns with greater precision. It will allow your content marketing to be matched up with your SEO campaigns which is of strategic importance as well.

There’s lots of research to do when you’re doing SEO keyword campaigns. Google offers some free tools and you’ll find a plethora of tutorials online, especially on YouTube. Some websites, like news websites, don’t have to do such research and application because they’re putting out so much content with so much data that they grab those hotspot rankings by default. A business however, has to keep up at it week after week, month after month, year after year.

SEO is not a one shot fits all kind of operation. It takes months to see results and then months more to analyze and optimize those results so that better approaches can be applied. It’s a never ending process, even when you’re at the top of the pile.

This is why you’ll find that a SEO company will tell you from the start that their best shot at getting you to the top is to study on your own and make sure you know the language of SEO and online marketing. Why you should tag photos and vids, use social media to enhance your chances of success.

Those tags are indeed long tail keywords themselves and are an extra bonus to to your boost in rankings. This is because the photos and videos will turn up when people inquire via the search windows.

So don’t underestimate those long tail search keywords in your SEO campaigns, finding the right ones can mean major success all the way.