Blog

Archive for the ‘Google’ Category


6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

Posted by:  /  Tags: , , , , ,

6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to sales@affordabledentalseo.info for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

Pocket Friendly Dental SEO Services To Empower Your Business

Posted by:  /  Tags: , , , ,

Pocket Friendly Dental SEO ServicesSEO or search engine optimization is an online marketing strategy that has become a sine-qua-none for any business, big or small, with a virtual or web-based presence. Uploading a well-designed site that is user-friendly across all handheld or desktop devices is the primary criterion for SEO. Having original and meaningful content punctuated with relevant keywords, and maintaining NAP consistency are some other vital prerequisites that sites to fulfill so as to rank on the ‘first search engine results page’.

If you are dentist with an online presence, you’d as well have to cater to the above preconditions for making your site SEO-compatible. Almost all large, medium-sized, and small firms that rely heavily on the online medium for revenues take advantage of the search engine optimization strategy. As a dentist, if you wish to augment more traffic to your site and capitalize on the same, you should opt for a dental SEO package from a certified agency.

Opt for a SEO plan from an approved agency offering web marketing services

Bear in mind that competition for garnering a larger slice of the market pie has steadily increased since the advent of the internet. That holds for every sector and stream of the economy, including the healthcare sector. It could be that most of your closest competitors are already making the most of SEO through pay-per-click campaigns and Google AdWords for amplifying their site’s visibility across all automated social media platforms.

So, as far as you are concerned, that you should choose an effective SEO package from an authorized company specializing in internet marketing services, is a foregone conclusion. Subscribing to a dental SEO plan will go a long way in bolstering the online presence of your dental practice. Before you decide on what sort of search engine optimization plan would be suitable for you, you’ll stand yourself in good stead if you are aware of some facts about web-oriented marketing and promotions.

Majority of those who surf the net via Google, Bing or Yahoo (which is nearly 85%) focus on the first ‘results page’ and do not even bother to click on the subsequent pages. Therefore, if you wish to attract niche traffic to your site, you should take all necessary measures to make your site claim a first page ranking- the higher, the better. To put it more succinctly, you should at least aim at claiming a position which is within the first 20 search results or else your chances of attracting potential traffic are very slim.

The nature of SEO is unmistakably organic as the methodology (read search engine algorithms) used for securing a high rank or placement in the SERPs is natural. Promoting your dental website using web-based marketing techniques is not only cost effective but the impacts and results thereof stay effective for a long time period. If Statistical Research Inc. is to be believed, almost 57% of surfers browse the net.

Give a security ring to your site with HTTPS and SSL

While you are in the process of deciding on the SEO package that will be appropriate for your dental portal, take some time out to crosscheck as to how secure your site is. In this context, it would not be out of place to mention that sometime back in 2014, Google, the most widely used search engine, declared that all websites stationed on its servers should be HTTPS encrypted. The acronym HTTPS stands for ‘hypertext transfer protocol secure’ and this encryption ensures all communications or data that is exchanged between the sites and the Google servers are immune to tampering by unethical hackers.

So, if you wish your site to be even considered for ranking by Google, you must make your website a HTTPS site-its URL must bear the prefix HTTPS. Secondly, if you want to secure the data that your site shares and exchanges with the search engine’s servers, you should purchase a SSL (secure system lock) certificate.

Affordable dental SEO is an agency offering an array of web marketing services and is based in Clearwater, Florida. The firm can be reached at 727-797-3051 by telephone or you can send a mail to sales@affordabledentalseo.info

Image credit: Simon

A Few SEO Tips You Need To Live By

Posted by:  /  Tags: , , , ,

 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.

Dental SEO Linkbuilding With Finesse

Posted by:  /  Tags: , ,

Dental SEO Linkbuilding With FinesseYour dental business based website needs more firing power. In order to do this, you’ll need to have a robust linkbuilding regimen that is relevant, pertinent, and useful to surfers. This is because Google likes inbound links that are all three of these as well as authoritative. It’s not like linkbuilding the old ways that are considered spam and scammy nowadays, it’s about getting inbound links that serve a purpose to the overall experience the surfers will encounter when visiting your site.

Research Is Everything

Research is everything in linkbuilding. You’ll have to do research on your site and that of others, mainly competitors or those sites that are super pro level. The primary research on your site will be your present linking. Look at the links you have and prioritize them in regard to the amount of inbound traffic they generate. Look at not only which site delivers the traffic, but why. Keywords and such will indicate what people are searching for on their site and yours.

You’ll have to calculate the reasons for inbound links from them and nurture that. For example, if dental implants are being searched for and the key phrase is ‘painless dental implants’ then you’ll need to exploit that. Look around for sites that focus on that issue. You may find out its social media which aren’t company websites but websites of engaging interest. You’ll need to post to these sites in a way that you and the members will establish links there. This is an awesome tactic because if you post entertaining and informative posts, people will share your posts and establish a mini-viral list of new inbound links from their social media pages and other niche-like pages and websites and message boards.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.
It’s All About Interaction

Getting others to link to your calls for interaction. Not just sending an email begging them for a link but in becoming part of their upward trend. There’s nothing wrong with giving others in the field a leg up in reputation. Admiring the professional work of others is a compliment to you and them. Others see this as good sportsmanship and will appreciate your input. When people ask questions on others’ sites, offer definitions of complex terms and phrases and people will then pour in to ask you more questions. Have them mention your help on their social pages and put up a link to you. Google will recognize this as your site is active and needed and you’ll move up in the rankings.
Conclusion

With these approaches and using the tools for doing SEO research, many of which are free, you’ll be making a mark on the dental linkbuilding set in no time.

5 Tips for Creating an Effective Domain Name

Posted by:  /  Tags: , , ,

5 Tips for Creating an Effective Domain NameIf you’re under the impression that the domain name of your site simply indicates its URL link or address, then you’d need to think again. A domain name, apart from spelling out your website’s address, also has a massive influence on its popularity in the online realm. If you opt for a domain name with a good recall value, then it can go a long way in serving as a powerful brand ambassador enabling your site to attract more traffic.

Selecting a domain name containing catchy keywords helps your website improve its ranking on the SERP of a search engine. There are some aspects that you need to take into consideration before you can choose a memorable and appealing domain name. Follow the tips mentioned hereunder for coming up with creative ideas on the effective domain name.

1. Go for something with a good recall value

In the world of websites, the domain name of your site serves as the brand and therefore the URL link should sound like one. People are more likely to remember a domain name that is easier to recall and don’t have to tax their gray cells for recollecting the same. For instance, cocacola.com is easier to call to mind than say cocacola-carbonated-softdrink.com for obvious reasons.

The idea is to keep it simple, memorable, and original. In other words, do away with hyphens, strokes, numbers, and words that are superfluous and do not add value. The domain name should be easy to read and pronounceable, despite the fact that users are not going to spell it out loud. Individuals should find it easy to spell out a site’s domain name and in case it’s not so, then the site may fail to attract valuable traffic.

2. Abbreviate but retain the essence

Keeping the domain name short and simple is, of course, paramount but don’t abbreviate to the extent that the essence is lost and it becomes meaningless. For instance abbreviating ‘nationalgeographic.com’ to ‘natgeo.com’ is perfectly all right for a majority of users is familiar with the popular TV Channel. So, they’ll be instantly able to familiarize with ‘natgeo.com’ when they come across it. Alternatively compare, ‘dominopizzas.com’ with ‘dompizz.com’. Curtailing the well-known pizza brand and unnecessarily abbreviating it renders the latter domain name meaningless.

3. Follow .com

.com has always been the universally preferred extension and continues to be. So, attempting to alter the worldwide accepted standard and adding something of your own in order to make it sound unique may not be a great idea. Don’t add suffixes like ‘.id’ or ‘.me’ that might confuse users and discourage them from clicking on the URL link. Sticking to ‘.com’ is always safe and simple.

4. Make it readily interactive

Having an instinctive and interactive domain name implies that users or consumers will be immediately able to link it with the nature of your business. If you’re in the business of manufacturing cricket bats then having a relevant domain name (symondscricketbats.com) will make it easy for potential customers to identify your product.

5. When it comes to selecting keywords to be picky  de

There’s nothing unholy or unethical about inserting keywords related to your business but see to it that these are not generic. ‘Nikegymshoes.com’ is better than ‘buymensrunningshoes.com’.

6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

Posted by:  /  Tags: , , ,

6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

Picture Credit:  kritchanut

Dealing with Dental SEO Pitfalls You Were Not Even Aware of

Posted by:  /  Tags: , ,

Dealing with Dental SEO Pitfalls You Were Not Even Aware ofMaking the most of an SEO strategy in order to augment the volume of traffic to a site that in turn will boost its SERP ranking is always easier said than done. Regardless of the profession, you’re in, you’d have to be tech-savvy to an extent to take advantage of search engine optimization techniques for the purpose of making your site visible to the web world. And this assertion holds true for all categories of medical professionals including dentists.

Many dentists and orthodontists have of late been surprised and alarmed that their dental SEO strategies are not fetching the returns they once did. In fact, these professionals who once were able to rope in many new clients by milking their dentist SEO strategy have witnessed a sharp drop in the number of patients visiting their chambers. These dentists may not be aware that Google, the world’s most popular search engine has always done its bit for maintaining the effectiveness of its website ranking algorithms.

So, if a dentist adopts unscrupulous means for boosting his dental SEO site’s ranking, Google will penalize him by de-indexing his website. Or, if he hires a webmaster that follows unethical practices like buying questionable links or uploading some other site’s blog posts, his portal might be removed from Google’s servers. So, as a dentist what steps can you take to prevent your website being delisted from the search engine’s ranking pages, and breathe life back into your profession?

1. Register your site on Google My Business

If you want more people or patients to schedule an appointment via your site, you’d obviously have to make the portal more visible across the social media platforms. So, the first dental SEO tip would be to get your site registered with Google My Business and with other search engines like Bing or Yahoo. Fill up all the blanks in the questionnaire page and ensure that the info you provide is correct and appropriate.

At the same time, keep your listing page consistently updated with any changes you make in your practice.

2. Seek testimonials and reviews

Positive reviews are essential for gaining the trust of potential clients and also for making the dentist SEO more target-oriented. Don’t feel shy about requesting your patients to post a testimonial or feedback about the quality of service they received at your chamber.  

3. Don’t chase keywords that everybody else will

Dental SEO like other search engine optimization strategies is significantly about tempering web page content with keywords. It doesn’t need to be emphasized that businesses and online marketing strategists will use those keywords that are relevant in their respective commercial segments. So, most dentist SEO sites will be chasing generic keywords like ‘dentist’ or ‘dentists in New York City’. If you wish to attract relevant traffic, use keywords specific to your practice. For instance, if your dental clinic is located in the Williamsburg locality of Brooklyn, NYC then use the keyword ‘dentist in Williamsburg, Brooklyn, NYC’.    

4. Upload information very specific to your practice

You or your site rather has a better chance of attracting more traffic, niche traffic that is, if you list very specific info regarding your practice. If you excel in providing Invisalign and porcelain implants, then include this info at the top of your listing.

5. Be consistent regarding NAP consistency

Make sure that your chamber’s name, geographical address, and phone or contact numbers are identical everywhere on the web.

6. Write a blog post and update it regularly

Having a page dedicated to blog posts offers you a competitive edge. Write an informative blog about your practice and refresh it periodically.

7. Make your site smartphone friendly     

You can bet that majority of your patients got in touch with you after searching on the net via their smartphones. Make your dental SEO site smartphone-friendly.

Are Keywords Still Important To Dental SEO?

Posted by:

Are Keywords Still Important To Dental SEO?For the past 18 years, keywords have been the benchmark of what successful SEO and dental SEO relied on. With the advances in software and changes in hardware, are keywords still important to dentist SEO?

Don’t let anyone fool you. Keywords are still important, but not as much as they used to be. Reason being, the ability to manipulate the search engines became so easy that surfers weren’t getting the quality results they deserved. Instead of getting results that were pertinent, surfers would get spammy, ad-laden results.

Google couldn’t afford to have such crummy results to their customers so they developed several pieces of software to filter out these keyword manipulated sites. Now, keywords are behind such things as social media presence. With social media presence we end up with a far more broad a series of metrics to market by. Social media content that points to your site shows Google that people are not only interested in your site, but that your site is performing a valued service.

These social media metrics also add up to your citations. People leaving positive reviews about your site from several venues. This is why you have all your pertinent data on all your pages as Google indexes pages, not just sites. Each page should highlight what you do, where you are, prices, and an interactive site map so people can get through your site without stumbling around. This allows for people to go through your site and click or interact with what is important to them. This data, you and the search engines can benefit from. Therefore, as a dental SEO campaign, you campaign should include your name, contact info, services, pics, videos, graphics that are properly tagged with relevant descriptions. Leave no stone un turned here. Each page should act as a landing page. If you have dental implants on one page, surfers should be able to see all your other services and products on that page with a hyperlink, graphic, pic, video, that has a description and well tagged.

These tags, descriptions, etc., act as keywords, keyphrases, and keygroups. No need to worry about them unless you’re targeting a competitive area and want to get the best position. In this situation, you’re going to have to fight for. It can be costly and troubling, but can pay off.

Just keywords won’t suffice, as stated earlier, and optimizing your site for mobile markets and local SEO is also required. Reasons being that mobile is the biggest hardware market and local SEO fine tunes searches down to the address on the door of your office. These are all factors in being indexed higher and in your specific keyword goals.

Thus in retrospect, you’ve got to toot your own horn. Let surfers know who you are and what you do wherever you can on your site. The search engines will see this data and index your site properly, especially if you have answers and bullet lists regarding important issues of the dental services and products you have.

Give keywords their proper due but don’t overestimate their value nor underestimate them.

Creating SEO Content That Matters

Posted by:

Creating SEO Content That MattersPutting together a website and trying to do SEO means more than following the basic SEO tactics. It calls for much more, and that’s where talent comes in as well as good sense.

Some websites have all the bells and whistles of a modern day site. Lots of cool graphics, snappy videos and pics and catch phrases peppered with keywords. In today’s SEO game to catch Google’s eye, the flashy, superficial stuff just isn’t enough. What really matters are significance, relevance, informative, and creative integrity.

Basically it means creating web pages and a site that serves a purpose, not some spam signpost with all the SEO tricks on the books. Google is far smarter nowadays with their software like RankBrain. Putting together a webpage that doesn’t cut muster means you’re headed for a penalization that you might not be able to get out of.

Competence is the key here. Your site has to meet the criteria for recognition and higher placement. Outside of well done construction, the webpages must have relevant content. It has to serve a purpose, actually be useful to the surfer. That calls for being able to create text and art that details the information relative to your site’s niche and make certain you educate the surfer with pertinent information, not just hype and nebulous and generic data.

You’ll need to have creative integrity. Original content that should both be entertaining and informative, with links to relevant and pertinent data, is what propels a webpage up the Google ranks.

Beat the competition by looking at what they have on their sites that rank higher than yours. Do their sites have reference material, Q and A sections, help guides, even live chat and support? Do they offer free seminars to help people understand the niche in question? These helpful content options all add up to let the search engines know that you’re trying to help, not just promote your site with spammy content.

Basically, make your site useful. It has no other value than that of being useful to the surfer. No longer will hyped up websites loaded with SEO tricks dominate the landscape. From now on only sites that serve a purpose will get noticed and positioned properly. This also calls for doing very detailed data such as Local SEO.

Overall, Google is separating the chaff from the wheat, and if you want to make the bread you had better make it with the right ingredients.

The Business Of Dental SEO

Posted by:

http://www.affordabledentalseo.com/If you’re a dentist and you want to compete in today’s online market, then you had better get your dentist SEO game plan going.

Basically, it’s the same with any SEO effort. You have to know and apply the winning and ethical procedures in order to get a good foundation on. There are actually just a handful of things to do, but they’re so important, that if you mess up, you’ll be in a world of hurt.

Let’s recap the basics here.

First of all, know your industry well enough to translate what you do so that the common folk can understand you. Don’t be like the computing industry that assumes everyone knows geekspeak and they send surfers into a tailspin with their industry jargon. Instead, treat the surfer with respect and consideration so that you can get your message across as to why thy need to come see you and not the other guy. This is done with well written copy, clearly tagged pictures, a sitemap, and fine layout both for the web and mobile.

Keywords are of course essential as are keyphrases. You may not be able to compete with the top keywords and keyphrases, but there are ways around it and thanks to the changes in Google, something as simple as good engagement and being responsive will outshine the competition. It’s because Google knows that people jockey for keywords and the small guy doesn’t stand a chance against companies forking over millions to get the top rankings. This is why directories are important as well. On top of that, honest reviews are part of the priority of today’s engagement that Google is prizing so much. If your site has testimonials from clients and you have those clients write reviews on the various review sites, you can knock the big guys off the block. You’re not looking to dominate the market, just your particular region.

Remember, as a dentist, your skills speak for themselves. You’ve go tot get your clients to engage about you on social media. Perhaps have them get a discount if they prop you up on their Facebook or Twitter accounts. These posts spread and are indexed by the search engines.

That all being said, dental SEO calls for knowing your business, technologies, what the public needs and wants, knowing what Google and the other search engines require and their direction. Get sociable, get mobile, and get going.

Page 1 of 512345