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Archive for the ‘Dentist SEO’ Category


Dental SEO Linkbuilding With Finesse

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Dental SEO Linkbuilding With FinesseYour dental business based website needs more firing power. In order to do this, you’ll need to have a robust linkbuilding regimen that is relevant, pertinent, and useful to surfers. This is because Google likes inbound links that are all three of these as well as authoritative. It’s not like linkbuilding the old ways that are considered spam and scammy nowadays, it’s about getting inbound links that serve a purpose to the overall experience the surfers will encounter when visiting your site.

Research Is Everything

Research is everything in linkbuilding. You’ll have to do research on your site and that of others, mainly competitors or those sites that are super pro level. The primary research on your site will be your present linking. Look at the links you have and prioritize them in regard to the amount of inbound traffic they generate. Look at not only which site delivers the traffic, but why. Keywords and such will indicate what people are searching for on their site and yours.

You’ll have to calculate the reasons for inbound links from them and nurture that. For example, if dental implants are being searched for and the key phrase is ‘painless dental implants’ then you’ll need to exploit that. Look around for sites that focus on that issue. You may find out its social media which aren’t company websites but websites of engaging interest. You’ll need to post to these sites in a way that you and the members will establish links there. This is an awesome tactic because if you post entertaining and informative posts, people will share your posts and establish a mini-viral list of new inbound links from their social media pages and other niche-like pages and websites and message boards.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.
It’s All About Interaction

Getting others to link to your calls for interaction. Not just sending an email begging them for a link but in becoming part of their upward trend. There’s nothing wrong with giving others in the field a leg up in reputation. Admiring the professional work of others is a compliment to you and them. Others see this as good sportsmanship and will appreciate your input. When people ask questions on others’ sites, offer definitions of complex terms and phrases and people will then pour in to ask you more questions. Have them mention your help on their social pages and put up a link to you. Google will recognize this as your site is active and needed and you’ll move up in the rankings.
Conclusion

With these approaches and using the tools for doing SEO research, many of which are free, you’ll be making a mark on the dental linkbuilding set in no time.

6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

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6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

Picture Credit:  kritchanut

Dealing with Dental SEO Pitfalls You Were Not Even Aware of

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Dealing with Dental SEO Pitfalls You Were Not Even Aware ofMaking the most of an SEO strategy in order to augment the volume of traffic to a site that in turn will boost its SERP ranking is always easier said than done. Regardless of the profession, you’re in, you’d have to be tech-savvy to an extent to take advantage of search engine optimization techniques for the purpose of making your site visible to the web world. And this assertion holds true for all categories of medical professionals including dentists.

Many dentists and orthodontists have of late been surprised and alarmed that their dental SEO strategies are not fetching the returns they once did. In fact, these professionals who once were able to rope in many new clients by milking their dentist SEO strategy have witnessed a sharp drop in the number of patients visiting their chambers. These dentists may not be aware that Google, the world’s most popular search engine has always done its bit for maintaining the effectiveness of its website ranking algorithms.

So, if a dentist adopts unscrupulous means for boosting his dental SEO site’s ranking, Google will penalize him by de-indexing his website. Or, if he hires a webmaster that follows unethical practices like buying questionable links or uploading some other site’s blog posts, his portal might be removed from Google’s servers. So, as a dentist what steps can you take to prevent your website being delisted from the search engine’s ranking pages, and breathe life back into your profession?

1. Register your site on Google My Business

If you want more people or patients to schedule an appointment via your site, you’d obviously have to make the portal more visible across the social media platforms. So, the first dental SEO tip would be to get your site registered with Google My Business and with other search engines like Bing or Yahoo. Fill up all the blanks in the questionnaire page and ensure that the info you provide is correct and appropriate.

At the same time, keep your listing page consistently updated with any changes you make in your practice.

2. Seek testimonials and reviews

Positive reviews are essential for gaining the trust of potential clients and also for making the dentist SEO more target-oriented. Don’t feel shy about requesting your patients to post a testimonial or feedback about the quality of service they received at your chamber.  

3. Don’t chase keywords that everybody else will

Dental SEO like other search engine optimization strategies is significantly about tempering web page content with keywords. It doesn’t need to be emphasized that businesses and online marketing strategists will use those keywords that are relevant in their respective commercial segments. So, most dentist SEO sites will be chasing generic keywords like ‘dentist’ or ‘dentists in New York City’. If you wish to attract relevant traffic, use keywords specific to your practice. For instance, if your dental clinic is located in the Williamsburg locality of Brooklyn, NYC then use the keyword ‘dentist in Williamsburg, Brooklyn, NYC’.    

4. Upload information very specific to your practice

You or your site rather has a better chance of attracting more traffic, niche traffic that is, if you list very specific info regarding your practice. If you excel in providing Invisalign and porcelain implants, then include this info at the top of your listing.

5. Be consistent regarding NAP consistency

Make sure that your chamber’s name, geographical address, and phone or contact numbers are identical everywhere on the web.

6. Write a blog post and update it regularly

Having a page dedicated to blog posts offers you a competitive edge. Write an informative blog about your practice and refresh it periodically.

7. Make your site smartphone friendly     

You can bet that majority of your patients got in touch with you after searching on the net via their smartphones. Make your dental SEO site smartphone-friendly.

How Dentists Can Direct Patients to Their Website

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How Dentists Can Direct Patients to Their WebsiteDentists, like ophthalmologists and cardiologists, might excel in their professional arena but may find it an uphill task to induce or tempt patients to visit their online platforms. Quite a large number of dentists are tech-savvy not at least to the extent where they might be able to take advantage of SEO so as to increase traffic to their sites. In case you’re a dentist struggling to increase footfalls of patients in your clinic, then you should take note of the fact that having an effective dental SEO plan to promote your site is indispensable.

At the same time, you should also take into consideration that there’s no magical or miraculous formula to thrash out a target-oriented dentist SEO that’ll make your portal ubiquitous across all online platforms. You’ll simply need to follow some down-to-earth and practical tips to place your site at the forefront of a larger section of your niche audience. Dentists can and do have to put up with numerous obstacles with respect to selecting search engine optimized keywords.

Since search algorithms have evolved greatly in the past two decades, you can no longer bank upon online marketing specialists who’ll develop standardized reviews and backlinks using the software in order to make your site wrest a good SERP rank. This article lays bare three sensible and updated tips that’ll come in handy for formulating an efficacious dental SEO plan.     

High-Quality and Plagiarism-Free Original Content

It goes without saying that there are too many dentists straddling the world of websites vying for patients’ attention. Unfortunately, for the patients, they’ve to log in at dentists’ sites, most of which are of questionable quality in every sense of the term. These sites abound in poor quality content marked by grammatical errors, spelling mistakes, and copy-pasted texts. More often than not, the graphics, images, and illustrations are equally shabby.

However, the abysmal state of affairs with respect to dentists’ sites might be a blessing in disguise for you. Having content that is original, free from grammatical or spelling errors, and tempered with relevant keywords can reinforce your dentist SEO strategy. You’ll not be required to move a mountain to create content that is quality-oriented, original, and well-balanced.

Both the textual and visual content should be lucid and expressive enough to convey the right message to your target audience. The text should be created in such a way that users should be able to make out what you’re trying to communicate instead of leaving them guessing wildly. Textual content is more important than visuals or images in the long run because the quality of the former is what’ll tempt users to stay after they’ve been seduced to log in to your site because of the illustrations.

So, content is still the king and reigns supreme. If you want to bring down bounce rate, you’ll have to have a good quality of content there are no two ways about it. Equally important is temper or reinforce the content with focused keywords.

Network with those who matter in your field

If you sincerely want your dental SEO technique to bear fruit, you should focus on networking with those who matter in your industry including media barons, editors of the influential magazine and mainstream newspaper editors. Possibilities of these personalities changing across your site are very remote as they’ll be engaged in attending to tasks that are higher on their priority list. So, the only (which is also the best) way to arrest their attention is to contact them yourself.

If you’re confident that your content is of superior quality and can make an impact, you should not hesitate to get in touch with movers and shakers in the dental sphere. Your likelihood of receiving some worthwhile backlinks receives a boost if you go all out with your online marketing efforts.

Create Quality Back Links

Once you’re through with developing first-rate content, what’d be the best way of spreading the word about it? Getting those who matter the most-your patients to link back to your site is a time-honored approach that can go a long way in increasing the traffic and eventually leading to the portal obtaining a higher rank. And how’d you boost the chances of your site getting quality backlinks? Create well-researched, relevant, and plagiarism-free articles and blogs that have a high probability of attracting the attention of stakeholders in the dental segment.

How Can Dentists Keep Themselves Informed About the SEO Landscape?

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How Can Dentists Keep Themselves Informed About the SEO Landscape?Google is the world’s most admired search engine explored by almost everybody and anybody whose life is impacted by the online realm. In order to hold on to its dominant position, Google time and again embarks on algorithmic updates leading to vicissitudes in the SEO landscape. Google is sort of compelled to keep changing the parameters for ranking websites on its SERPs to prevent scammers and unscrupulous elements from abusing the yardsticks so as to improve the rankings of undeserving websites.

So it is essential for all businesses and self-established professionals to keep track of the changes and modify or restructure their websites according to in order to rank high in search results pages. Dentists, for instance, could engage an online marketing strategist or specialist who’d formulate an effective dental SEO promotion plan that’d attract more traffic and eventually more patients. More often than not, many dentists don’t get the desired results even after investing heavily in/for dentist SEO. Instead of banking blindly on online promotion experts, dentists on their own could keep themselves in the know about specific aspects in order to derive expected results.

1. Content is still king

Google despite keeping its algorithm updates in a state of flux hasn’t very much changed its overall outlook towards textual content. That means, the write-ups that go into every web page has to be original and Copyscape passed (that the content has to be free from grammatical errors should be a given); no cookies crawling on the site, and the blogs should be updated with fresh content occasionally.

Google’s web crawlers are perpetually on the lookout for content that is mediocre or canned, and if your site is crammed with such content, the search engine won’t hesitate to relegate the portal to the bottom of the heap. Make it a point to crosscheck your content and ensure that the same is original using duplication tools to establish the texts’ authenticity. Your dentist SEO content should at least be able to satisfactorily respond to queries raised by niche visitors.

2. Voice search optimization

If you wish to attract customers or patients who stay nearby to your clinic, then you could customize the dental SEO stratagem for voice search. Web surfers or patients are now more into exploiting voice search phrases in order to get better or more definite results. Presently, you can take it for granted more than 50% of patients will be individuals who zeroed in your website via a voice search on their smartphones. They’re more likely to look for you using the keywords ‘dentists in Arlington Heights, Pittsburgh offering Invisalign treatment’ rather than keying in ‘dentists in Pittsburgh promoting Invisalign’.

3. Opt for keywords that patients are most likely to key in

The search landscape from the perspective of net browsers has undergone a dramatic qualitative change in the past decade. Netizens have become seasoned and these days, aren’t hesitant to use long phrases in order to find exactly what they’re looking for. Therefore temper the content in your site with dentist SEO keyword phrases like ‘porcelain implant dentist in Arlington, Pittsburgh’ instead of settling for ‘Pittsburgh porcelain implant dentist.

4. Forego using hyped up keywords

You must have heard it before from your dentist SEO specialist, and it is being reiterated again don’t go after keywords that most dentists in your city or locality pursue. To be specific, control the urge or temptation to use ‘the best dentist in Pittsburgh’ or ‘the dentist attracting the maximum number of daily visits’.

5. Be relevant

Make sure that the content on any web page should be reflected in the backlinks. In other words, there should be a reason to have relevant content that connects with backlinks. By the same token, get rid of damaging backlinks.

 

Is Your Dental SEO Following The Rules?

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Is Your Dental SEO Following The Rules?There’s a lot that goes into SEO and especially when it’s used for specialty SEO sites that focus on a particular niche or company. That being said, SEO has some guidelines to follow and we’ll look at the most popular venue, mobile.

Mobile SEO was once underestimated. Those that didn’t see the value of mobile SEO soon found themselves lagging behind. Now, anyone with a business website or website in general had better have a mobile friendly website or you’ll be knocked out of the b ox by the competition.

There’s more to mobile SEO as it is a subhead of the overall concept and practice of SEO. You being a dentist, you’ll have to fine tune your site for SEO, mobile SEO, Local SEO and your particular dental SEO. Sounds like a mouthful doesn’t it? Well it is and it calls for expertise and know-how that can cost a good penny but needs to be done at the beginning, so you’ll have firmer ground to stand on later.

Each step of the way calls for precision and realistic expectations. Don’t try to improvise where such isn’t warranted. Study the tried and true methods that work and apply them. This all starts with a fast loading site that is constructed well. Smart and relevant title tags, descriptions, etc.. Don’t overdo it but don’t let an opportunity go by to add those valuable keywords, keyphrases, keygroups and long term keyphrases. You can get more mileage by mentioning your location and the more important keywords regarding your practice.

As luck would have it, Google provides two very valuable free tools to test your site for mobile friendliness. Check out both the Mobile Friendly Test and the Mobile Usability Report. You use these on each of your webpages to gauge how mobile friendly each is. Remember, Google doesn’t index sites, it indexes pages, so each page has to be optimized to peak performance. Once you’ve checked each page, you’ll see where your strengths and weaknesses are. From there you can make the necessary corrections thus establishing again, a solid SEO foundation to work from, from now on.
SEO doesn’t work overnight. It takes weeks and months for valuable results to come in and then you’ve got to keep up the good fight with constant maintenance and applying the newest and most professional approaches. You’ll need to keep your ear to the ground for the latest news but not fall prey to scammers.

Don’t get lazy. Make sure your site looks as good via mobile for all mobile devices as it does for desktop. Just one error can upend your efforts. Be objective and critique your site as if you were a customer. Is the site well laid out? Does it load fast? Are graphics and videos complete and not broken or so bloated as to slow down site load time? How about the copy? Does your copy cover the basics of your dental SEO or does it merely skirt the issue in favor of looking flashy and showy?

Once you’ve given your site the once over with an honest eye you’ll be better prepared and ready to move on to bigger and better things.
Make sure also that your mobile versions are social media friendly too. You’ll need that Facebook or Twitter engagement to move up the search engine rankings. There are scripts that show the full spectrum of social media sites. Don’t get greedy and try to push for all of the sites, just the top five will do. Make sure the script works in mobile as well as desktop and that the link icons aren’t obscuring vital information on your pages. This will let surfers know that you’re active on social media and they can get one on one reviews regarding your dental practice and even chat with you online.

Overall, your dental SEO has to be just that, dental. However, it doesn’t mean other topics of interest can’t be incorporated. You might have articles about a friend or family member or client who plays a sport. You would talk about that sport, where they play thus adding to local SEO, how far the spot is from your office and most importantly how their smile is now an award winner thanks to your dental expertise.
See? It’s more like a game and you should enjoy it all the way through.

Image source: Affordable SEO Tampa

Good Dental SEO Means Using Good Local SEO

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Good Dental SEO Means Using Good Local SEOThe bottom line is that you want people to find your dental office and its services. Via the web this means applying good dentist SEO. Your site must have the proper, pertinent information that brings those surfers in, not make them confused. A great must-do additional service is applying Local SEO as well.

You already know that Dental SEO means adding content that is relevant to the dental industry. Things like services, tools, techniques, and the latest dental news. That’s a great start but to hedge your bet even further, you’ll need to add Local SEO for that final touch of panache.
By adding information about the location of your business, you’ll get more mileage to your SEO campaigns. This is logical as people look not only for goods and services, but also what’s nearest them for convenience. When you let people know that you’re the servicee they’re looking for and you’re just a stone’s throw a way, then that’s all the better.

First of all your website has to be professionally constructed. Google indexes webpages, not websites, so this means each page should have a lot of pertinent information such as keywords, keyphrases, keygroups, contact information and all that should be included in all pics, videos, and graphics as well as copy. Descriptions and alt tags, all come into play here. Use also a service like Google My Business and other directories like Yelp, Yellow Pages, and the like. In any case, your location and contact information should be shown prominently, not just a hyperlink, but full data. City, State, zip code, even county. Why? Because all of these will expand your search ground as people will be adding queries that will indeed include such data.

Once you’ve got such info on your pages, wait a while and check your statistics. Look for what keywords are drawing the most attention and from where that traffic is coming from. From there you’ll be able to tweak your campaigns even further for better gain overall.

Don’t just add your specific location either. You can cover lots of ground by mentioning other areas of interest in your location. For example, sporting events, concerts, historical and vacation sites. Mix it up with some copy that emphasizes good dental hygiene or the like and how having a presentable smile will make visiting these events all the more fun.

Combine your copy and videos that focus on not only the basic things you provide, but also the latest in dental news, perhaps some humor with an occasional dental joke that you can pick up at various joke sites. Take selfies with your patients and make sure your social media venues are set up to post such interesting content. Google will see this activity and consider your site of value thus raising your listings.

Ask your patients and staff to provide content too, like videos, pics, reviews. Combined, all these add up to promotion and search engine points.
There is a plethora of variations to a theme here and it’s going to take some trial and error, but after a few months you should be well honed.
Dental SEO works best with Local SEO, don’t underestimate the value.

Are Keywords Still Important To Dental SEO?

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Are Keywords Still Important To Dental SEO?For the past 18 years, keywords have been the benchmark of what successful SEO and dental SEO relied on. With the advances in software and changes in hardware, are keywords still important to dentist SEO?

Don’t let anyone fool you. Keywords are still important, but not as much as they used to be. Reason being, the ability to manipulate the search engines became so easy that surfers weren’t getting the quality results they deserved. Instead of getting results that were pertinent, surfers would get spammy, ad-laden results.

Google couldn’t afford to have such crummy results to their customers so they developed several pieces of software to filter out these keyword manipulated sites. Now, keywords are behind such things as social media presence. With social media presence we end up with a far more broad a series of metrics to market by. Social media content that points to your site shows Google that people are not only interested in your site, but that your site is performing a valued service.

These social media metrics also add up to your citations. People leaving positive reviews about your site from several venues. This is why you have all your pertinent data on all your pages as Google indexes pages, not just sites. Each page should highlight what you do, where you are, prices, and an interactive site map so people can get through your site without stumbling around. This allows for people to go through your site and click or interact with what is important to them. This data, you and the search engines can benefit from. Therefore, as a dental SEO campaign, you campaign should include your name, contact info, services, pics, videos, graphics that are properly tagged with relevant descriptions. Leave no stone un turned here. Each page should act as a landing page. If you have dental implants on one page, surfers should be able to see all your other services and products on that page with a hyperlink, graphic, pic, video, that has a description and well tagged.

These tags, descriptions, etc., act as keywords, keyphrases, and keygroups. No need to worry about them unless you’re targeting a competitive area and want to get the best position. In this situation, you’re going to have to fight for. It can be costly and troubling, but can pay off.

Just keywords won’t suffice, as stated earlier, and optimizing your site for mobile markets and local SEO is also required. Reasons being that mobile is the biggest hardware market and local SEO fine tunes searches down to the address on the door of your office. These are all factors in being indexed higher and in your specific keyword goals.

Thus in retrospect, you’ve got to toot your own horn. Let surfers know who you are and what you do wherever you can on your site. The search engines will see this data and index your site properly, especially if you have answers and bullet lists regarding important issues of the dental services and products you have.

Give keywords their proper due but don’t overestimate their value nor underestimate them.

Your Dental Site Needs Dental SEO

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Your Dental Site Needs Dental SEO
You’ve heard of all kinds of SEO. The adjectives are numerous, but in this case, it’s dental SEO that is called for here and getting things off to a good start is essential.

Just like any other SEO venture and campaign you need to know and execute the fundamentals of a competent, relevant, and interactive website. Don’t even think you can cut corners here as without a full foundation, everything you build on top of it will eventually fall apart.
With dental SEO, it’s basically the same strategies as the new Google algorithms and rules call for. No more keyword stuffing or old school tactics, the rule of thumb for today is importance to the surfer on an organic basis as well as interactivity.

You’ll need to embark on two new strategies. Increase your social media presence and bring in people from the professional and patient spectrum.

You need to make sure the blog or blogs on your site are timely and living. They should invite interaction via comment and sharing. Bring this in via social media and that means even stopping by a patient’s website to say hello and compliment them on their smile or some other area. They’ll then boast that you’re their dentist and others in the area may well seek you out. This shows Google that people are interested in your business and that boosts your search rankings.

When professionals you know have their sites, social media pages, blogs, stop by and comment. Share on your sites and social media pages even if they’re competitors. Google will see your site as a hub for valuable service and information, and if others find it appealing to stop by and chat with you via your blog or even Facebook pages, that shows Google once more that your site isn’t just there for promotion and spamming, but there to be a service to the public.

Once you’re off to a good start with your dentist SEO campaign, keep up the good work. Don’t listen to anyone else’s two cents about what you should do. You should be checking your statistics and metrics daily and looking for any valuable info in the data collected. If for some reason a website owned by a patient has been sending you traffic, visit that site and say hello. Make a list of the most valuable traffic sources and visit them. Make a list of the smaller traffic source and visit them. If someone boasts about you on social media then stop by and say thank you. Mention any deals and discounts or new technologies available. People will come to rely on your opinions and if you get them asking you questions, you are now in the cat-bird seat and you should exploit this good fortune.

The bottom line here is, your dental SEO depends on two things, your competence as a webmaster and marketer and your willingness to communicate and put things into action on a social basis.

Creating SEO Content That Matters

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Creating SEO Content That MattersPutting together a website and trying to do SEO means more than following the basic SEO tactics. It calls for much more, and that’s where talent comes in as well as good sense.

Some websites have all the bells and whistles of a modern day site. Lots of cool graphics, snappy videos and pics and catch phrases peppered with keywords. In today’s SEO game to catch Google’s eye, the flashy, superficial stuff just isn’t enough. What really matters are significance, relevance, informative, and creative integrity.

Basically it means creating web pages and a site that serves a purpose, not some spam signpost with all the SEO tricks on the books. Google is far smarter nowadays with their software like RankBrain. Putting together a webpage that doesn’t cut muster means you’re headed for a penalization that you might not be able to get out of.

Competence is the key here. Your site has to meet the criteria for recognition and higher placement. Outside of well done construction, the webpages must have relevant content. It has to serve a purpose, actually be useful to the surfer. That calls for being able to create text and art that details the information relative to your site’s niche and make certain you educate the surfer with pertinent information, not just hype and nebulous and generic data.

You’ll need to have creative integrity. Original content that should both be entertaining and informative, with links to relevant and pertinent data, is what propels a webpage up the Google ranks.

Beat the competition by looking at what they have on their sites that rank higher than yours. Do their sites have reference material, Q and A sections, help guides, even live chat and support? Do they offer free seminars to help people understand the niche in question? These helpful content options all add up to let the search engines know that you’re trying to help, not just promote your site with spammy content.

Basically, make your site useful. It has no other value than that of being useful to the surfer. No longer will hyped up websites loaded with SEO tricks dominate the landscape. From now on only sites that serve a purpose will get noticed and positioned properly. This also calls for doing very detailed data such as Local SEO.

Overall, Google is separating the chaff from the wheat, and if you want to make the bread you had better make it with the right ingredients.

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