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Review of Website Traffic Sources

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Affdental – a comprehensive breakup of website traffic sourcesMost of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across.

Organic Search
Organic search traffic usually refers to the traffic that comes to the website. Later, you can dive deep into the details to check out who had visited the site through the search engine results. For instance, if you are aware of the visitor to the site once he or she has entered the keyword phrase, ‘inbound marketing’. This is important because the business owner would then be able to know more about the keywords that drive web traffic. Later, he can always change the keyword strategies and modify the content that people love to read.

But now, things have become more complicated since a year. While people can view information at some point in time, Google has introduced SSL encryption. This means that once anybody carries out a search the keyword would be hidden or encrypted. The team would no longer be able to see the keywords and understand the terms that would work with the search engine optimization technique. According to Google, the encryption would impact 11% of searches and is going to evolve in the year ahead. So, it’s important to keep this mind when organic search is evaluated by your team.

Referrals
Referrals can be defined as any website that drives web traffic through an inbound link. Though the definition is not clear, you may have to bring in a change depending on the tool used to monitor the traffic source. Moreover, social media sites aren’t included in referral traffic because, but subdomains as well as third-party domains can be considered as a traffic source when referrals are concerned. In the end, this is helpful when you are trying to determine the web properties that would enhance SEO-partnerships, and guest blogging opportunities.

Regardless of the tool you would be using to keep a track of referrals, make sure you are able to identify every single site under the referrals.

Social Media
If someone goes to your site through a link on a social networking site, then it comes under the ‘social media’ category. This could just imply responding to a link or just posting the link on the Facebook page. But, if you are busy in posting content on social media sites, then you should add a tracking token to trace the link and analyze it sometime later.

Do keep in mind that sites like StumbleUpon, Delicious and HootSuite are also included in the list in addition to Twitter and Facebook. So, before moving ahead, it’s better to speak with the service provider to know more about the names of social media sites that are included in social media as a source.

Email marketing
Whenever you are running an email campaign, links are included in the email. These links direct the recipient to your website and give them a chance to go through the content posted online. Once you have made up your mind to go with email marketing, you would be able to observe the traffic that comes to your website owing to the campaign. It’s pretty easy to check out the traffic. For example, if the marketing team has published a blog recently after coordinating with the SEO team, then the subscribers would be notified through an email. It’s obvious that the individuals would visit the site once they are prompted to click through the post.

Having said that, don’t forget to include a tracking token, or else the clicks won’t be organized under the email marketing source.

Paid search
When you manage a PPC campaign, you can track the amount of web traffic driven to your site based on the source report. Obviously, when it’s about efficient PPC campaign management, you would have to review and come with the conclusion whether the traffic converts. Once again, you must see to it that you include the tracking code as you would know the potential of the PPC campaign depending on the traffic.

Direct Traffic
Direct traffic is nothing but the traffic you would receive directly without any channel. So, this means that when someone enters the domain name in the search bar and hits ‘Enter’ then it considered under the direct traffic source.

Finally, if you are running a different kind of campaign, then the web traffic would be included in ‘the other campaign’ source. You shouldn’t be under the impression that the traffic won’t be tracked if it doesn’t fit into another bucket.

Since establishment, AFFORDABLE DENTAL SEO has been offering dental web marketing and search engine optimization services so that dentists can succeed in the dental practice. Besides, the firm lends a helping hand when dental Adwords campaigns have to be set up and managed. This helps to know the traffic sources and take the necessary steps for implementing the right keyword strategy.

Some Local search tactics that are rarely used

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local search tactics you probably aren't usingPopular search engines like Google, Yahoo, etc. are constantly improving their algorithms to filter out the best websites from the millions on the internet. Webmasters must employ new and innovative means to give their sites an edge over others. Local SEO strategies fail to gain success because almost all the web developers implement them. Using new techniques that are unknown to others or rarely put to use is the surest way of gaining higher traffic. Following are some of the rarely used yet effective local search tactics that can help to improve the website’s popularity:

  • Google posts: Websites are encouraged to claim their Google My Business listing to ensure visibility on search results. Not having a Google My Business listing is equivalent to being non-existent online. Even after claiming the listing, the owner must not become complacent and try new ways to get ahead of their competitors. The benefits of this listing remain in the fact that the search engine asks a set of questions about the working of the site on a regular basis. It helps to improve the overall site and its rankings. For example, for Dental SEO, business owners can use Google festive greetings, post ads or promote an upcoming product.
  • Check My Business Category: To improve rankings, business owners can check the category their competitors are listed. They should ensure that their category defines their services and functions. However, if this does not work, website owners should start getting more specific while choosing the category. This can be a trial and error method to choose a category and wait to see the position the article gains. It is a common observation that people tend to have better results by selecting extremely fine-tuned categories for their site. Using too many categories can dilute the site’s specialty.
  • URL: The URL describes the site and the services that it offers. It is important as it leaves an impression about the site itself. URLs should be concise, descriptive and user-friendly to ensure best results. If the site runs on CMS, individuals should try to make the URL SEO friendly by making the necessary adjustments to the settings. To improve the look of the permalinks and archives that people share, developers must create a custom URL structure.
  • Securing the site: Google has started extending ‘not secure’ information to all sites that are denoted as HTTP. It is essential that owners secure their website and integrate https status. All sites visited in the incognito mode are also shown the same, not secure status. Securing with HTTPS gives the user a sense of security about the authenticity of the site. It will also help in increasing the time spent on the site, increasing the click-through rate, etc.
  • Good content: There is no replacement for good content. Hence, website owners should add quality content to their website. The content should be easy to read and must contain the relevant information. Most importantly, examples that people can relate to are very popular with readers. They must also add pictures and videos to make it an exciting read.

Dentists or for that matter any professional needs dedicated services from experienced professionals to improve their online reputation. Dental SEO is one of those specific areas where service providers help in improving online reputation of its customers.
Affordable Dental SEO offers targeted marketing services to its clients from across the world. Dentists can get in touch with them by visiting their website at http://www.affordabledentalseo.com/ or calling at 7277973051.

Should you choose SEO or go for PPC for your dental practice?

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PPC for Dentists: Reasons Why Dentists Should Use PPCThough it has been the established norm for websites to exploit SEO strategies in order to claim a rank on the first SERP of Google or Yahoo, the PPC stratagem has proven to be equally effective, of late. Regardless of whether you are a seasoned dentist or launched your portal a few months back, PPC marketing can go a long way in shoring up your business, especially if your Dental SEO campaign has not helped achieve expected results. A pay per click campaign may no doubt turn out be more expensive but at the same time might prove to be more effective in getting you more customers (aka patients), at least in the short run.

What most online marketers and strategists suggest is to blend your dental SEO plan with a meticulously devised pay per click approach so as to maximize your chances of bolstering your practice.

Benefits to reap by syncing your dental SEO with PPC advertising

PPC advertising would surely improve your prospects of securing a good rank on Google’s opening search engine results page(s), particularly when your organic SEO strategy is faltering. If you wish to promote your online practice across the internet, the best line-of-attack would be to combine both ‘pay per click’ and dental SEO efforts.

As far as your dental portal is concerned, there will basically be two kinds of people who’ll look up your site. Belonging to the first category are those who’ll log into your site simply to check out the services you are offering but may not schedule an appointment. With organic or open-sourced algorithm-oriented search results, you’ll not have to pay a farthing when the user clicks to land on your site.

But if you’ve subscribed to PPC, you’ll end up paying every time a user or patient clacks the mouse on the URL that takes him or her to your site. Therefore, the aforementioned type of user is not a prospective customer for your practice. On the other hand, there’ll always be individuals who’ll be frantically looking forward to meeting a dentist located close to their address as early as possible as they are suffering from toothache or need to opt for a dental implant.

These are the ones who are most likely to become your steadfast customers in the long run and this is where your pay per click investments would fetch you handsome returns. Additionally, in the 2nd scenario, your pay per click promotion would receive a huge boost from your dental SEO tactic.

SEO should be used in conjunction with PPC at all stage for the following reasons

PPC classifieds, on its own can help foster your practice, in case you opened your chamber a few weeks back, and looking for your first batch of patients. Once your business starts flourishing, you’ll be in a position to buttress your practice by setting up a chamber in another area of the city if you see sufficient clicks being generated for that specific zone consistently. Now that you’ve a sound idea about the benefits you enjoy by marrying ‘pay per click’ method with your dental SEO arrangement, you’d be better off rehashing the objectives why you’d want to do so:

  • High probability of remaining almost always on top of search results
  • Create organic content based around PPC keywords that stimulated maximum clicks
  • Helps fine-tune a perfect optimization strategy
  • Aids in tagging a PPC advertisement to visual or textual content related to your product or service
  • Chances of heightened click through rates
  • Increases conversion rates are assured as well

If you are sincere about furthering your dental practice, you can log in at www.affordabledentalseo.com for getting tips on how to effectively dental SEO plan with a PPC campaign. Alternatively, you can make a call to 727-797-3057.

Connecting to social media is crucial for the success of your dental SEO promotion plan

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Dental Practice Marketing - Using Social Media to Grow Your PracticeConsidering the contemporary significance of the automated social media with regards to popularizing an e-commerce site it does not need to be emphasized that your dental SEO promotional strategy should incorporate social media platforms. Of course, social media cannot be the be-all and end-all of a typical web-based dental canvassing plan as there are other more important aspects to consider but it nevertheless should be factored into your overall digital advertising campaign. Contrary to what you may think, the endeavor does not need to be an expensive one.

Effective Tips You Can Follow to Make Your Online Dental Marketing Approach a Success

A good of majority of dentists simply cannot resist the temptation of going overboard with their dental SEO stratagem, especially when connecting with social media, like making the promotion appear too gaudy and loud. The posts and updates should be engaging and interactive enough to encourage existing and prospective patients/clients to take an interest in you.

Integrate Your Dental SEO with Social Media

To make the most of social media platforms like Facebook, Twitter, and LinkedIn blend them with your dental SEO tactics. To be specific, integrate your practice’s Facebook or Twitter profile with your portal hosted on Google’s servers to make the latter more visible across the web.

Create Original and Innovative Content and Share the Same

Content still remains king when it comes to publicizing your dental practice. So, creating original, relevant, and quality content free of plagiarism and devoid of grammatical or syntactical errors is sine-qua-none. Additionally, tempering the content with visual content in the form of appealing illustrations and imageries will surely amplify your practice’s online presence across social media.

Optimize Social Media Posts with Niche Keywords

You had definitely selected the keywords (generally used by patients and visitors when they browse on the net) for your dental SEO method. You could extrapolate this optimization technique for your social media blogs and posts for driving greater traffic to your site.

Enhance Visibility via Link Building with Social Media

Once you have taken the necessary steps to build inbound links for your Twitter and/or Facebook accounts by uploading inventive and unique content, you should next focus on generating outbound links that will direct or redirect users to your site from social media profiles.

Harmonize Google Classifieds with Facebook Ads

Do not put all your eggs in one basket by investing your entire online marketing budget on Google AdWords, Google Analytics, and AdSense. Instead, keep aside and allocate a part of your funds for spending on Facebook classifieds. Browse for the appropriate keywords independently for Google as well as Facebook, and thereafter mix the lists judiciously for getting the best of both worlds.

Keep Track of Traffic by Taking Advantage of Facebook Pixel

Facebook Pixel can help you in tracking visitors of your site, starting from the classified or post they clicked on to land at your website to the route they went through and everything in between. Facebook Pixel will even let you know if some of the visitors scheduled an appointment.

Rate Your Success

All your efforts to promote your site on social media will be in vain if you do not use metrics for reviewing the results using the Google Analytics tool.

You can log in at www.affordabledentalseo.com or call up 727-797-3051 for getting a dental SEO strategy devised by online marketing specialists.

6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

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6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to sales@affordabledentalseo.info for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

Muscling Up On That SEO With Content Marketing

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Muscling Up On That SEO With Content MarketingContent marketing is a vital part of anyone’s SEO campaign strategies. Realizing and capitalizing on this skill is of utmost importance and the smart webmaster knows that being educated and persistent means success.

Content marketing is comprised of dozens of specialized skills. Some people can produce on all these levels and some need help. This is why one doesn’t half-step regarding content marketing. If one isn’t a professional in any aspect of the principle elements that make up content marketing, then one either gets educated in that area or hires someone who is. This is because SEO depends on content marketing to be successful. Without proper content marketing your sites will look like a bland and uninteresting one.

Today’s website has to pop with excitement or just steady and lively activity. That is because Google is now looking for sites that tie in with social media and mobile so as to better provide surfers with relevant and up to date information. This shows Google that your site is worthy of advancing up the search engine rankings.

First thing of note is having a competent, pertinent, and engaging website. Get a professional job done here as all else will stand on this foundation. This calls for a smart design, easy navigation, graphics that communicate and attract, copy that is well written and engaging with ‘calls to action’ strategically placed, meta data, titles, descriptions, alt tags, for all photos, videos, animation. Animation is important. It’s got action in it and a well used piece of animation can lead to a good deal of traffic due to shares and links ‘to’ that content.

Make use of your location for all that it is worth. Not only is the value of your location to let people know where you are, but it can be a boon in promotional content marketing strategies. Here’s how it works. You’ve got a business that is about collectible toys. You’re located in Dallas, Texas. Well, by making sure each web page has your keywords and location, then people looking for both will find your site in the search engines. May not be the top spot, but you’ll be listed. Now, to boost that, you would create content that focuses on both such as blog posts, pics, videos. Dallas has numerous main events annually that you can capitalize on. Mention these events and how to get accommodations to attend to them as well as the key people and organizations that present these events and tie that into your site’s goals. For example, if there’s a major annual celebration, create a blog post, video, pics, graphics of your attendance to such events. That content will be yours and yours only and well tagged, and described, will bring in targeted organic traffic.

In today’s content marketing, social media is also of paramount importance. Your content marketing has to, has to, accommodate social media and social networking. You’ve got to create content that people not only ‘like’ but will ‘share’ and ‘comment’ on. Comments especially with inbound links, because ‘like’s and ‘shares’ can be fraudulent. Not always, but there are people who try to buy such things but the search engines are smart to this all.

Overall, think of your website as a restaurant. You want to serve the best dishes that gets people talking, visiting, and of course returning. During all that activity you strategically place your ads, calls-to-action, recommendations and so on.
It’s all about the perseverance and commitment to engaging content quality.

Doing SEO For Onsite Blogging The Right Way

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Doing SEO For Onsite Blogging The Right WayIt’s no breaking news that onsite blogging is a major component regarding SEO for your business or interests. Having a blog allows for you to create and publish content that interests people, draws in the organic traffic, increases ad revenue, gets you a good reputation, and provides something that the social networks can sink their teeth into. All these will add to a better search engine ranking profile.

The first step is making sure your blog is professional looking an has all the right plugins. This is why people use WordPress for blogging primarily. WordPress allows for all sorts of goodies that are cross platform and cross format making many essential duties run on an automatic basis. This frees up time and allows you to concentrate more on strategies and providing quality content.

You’ve got to update your content too. SEO isn’t a one-shot affair. It’s an ongoing process by which, like a garden, you have to keep tending. Webcrawlers seek out a blog to see if the content is updated and that determination means whether you’ll list higher and hopefully on the first page of a search regarding your keywords.

As mentioned earlier, social networking is a major part of today’s blogging SEO. What you put on your blog can easily be referenced via social media especially the mobile market which is the fastest growing platform. Your blog has to have options to share the content on the various social media sites as well as room for onsite commentary. You want people to interact with your site and make it look important and authoritative so that the search engines will consider you important and relevant and not some ad laden spam site.

Make sure to incorporate pics and videos, well tagged and with good descriptions. If you’re really, really lucky or talented you’ll add cartoons and animation. These are premium items and only a handful of people can afford them, but if you’re talented enough or have a friend or relative who can do cartoons and animation that features your site and topics, you will be swamped with traffic and social media interaction.

Always search for quality inbound links. These links that lead to your site and content are like valuable electoral votes. It shows the search engines that people with authority from high quality sites think your content is important enough for them to send their surfers to. A vote of confidence that can’t be beat.

All these steps are geared at one primary thing, conversions. If your surfers aren’t converting into sales then you’re wasting your time and effort. You want people to buy, make a purchase, or maybe become an affiliate who sells your products for you. Having a smart and friendly blog can do this and more.

Overall, SEO and blogging are a tried and true success story as long as things are done professionally. There are technical things that have to be applied, and lots of discipline on your part, but a good SEO and blogging strategy is worth its weight in gold.