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How To Transfer Reviews From One Page To Another

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How To Transfer Reviews From One Page To Another

If you’ve made changes to your business, your existing reviews may be kept, moved, or removed from your listing, depending on the situation. Business reviews are useful only when they’re relevant, helpful, and trustworthy. If there are significant changes to your business, reviews may be removed if they’re no longer relevant to your business.

If you’ve created and verified a new listing for your business to reflect a change in a physical location or a change in ownership, you may be able to transfer your reviews from the old listing to the new one. Request to transfer your reviews

Physical location (address) move

If your business moves from one location to another and keeps the same business name, Google will generally move the reviews to the new location. There are some exceptions for businesses heavily tied to their locations, like hotels, golf courses or scenic attractions.

Change of ownership

If you are the new owner or manager of an existing business that hasn’t changed its name, reviews will not be removed. You can use owner responses to respond to previous reviews and clarify any changes/improvements to the services your business is providing.

Change in name

If you are the new owner or manager of an existing business that has changed its name, reviews may be removed if your business meets specific criteria.

  • Rebrand: Reviews can be removed from a listing if there’s been a significant change to a well known, distinct brand name. Hotels or fast food establishments that switch franchise affiliations or car dealers that specialize in a different make of cars would qualify for review removal.
  • Name changes related to a change in underlying services: For instance, a business that switches from Jade’s Chinese Garden Restaurant to India Palace Restaurant, or Al’s Sporting Goods Store to Performance Bike Repair, would qualify for review removal
  • Partners or other business affiliations that disassociate: For example, if Perkins and Rogers, Attorneys at Law becomes Perkins, Attorney at Law because Rogers has left the practice to form his own, all reviews would be detached. Note that all reviews would be removed, not just the ones that refer to a particular practitioner

Name changes that don’t reflect core changes to the business’s services aren’t eligible for review removal. For example, if Dasha’s Dry Cleaner becomes Dasha’s Super Dry Cleaner, or JFK Limo Service becomes Super JFK Limo, reviews will remain in place.

Out of business

If your business closes, reviews will remain attached to the closed business.

How Significant is SEO for your Business?

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How Significant is SEO for your Business?The advent of the World Wide Web changed the world of commerce irreversibly. The supremacy of the brick-and-mortar shops and outlets that used to rule the roost in the business world was at stake, now that online outfits had arrived. These web-based shops were easy to set up as their establishment was neither capital-intensive nor required engaging too many heads. The only aspect or feature which mattered was that the online platform should have been SEO compatible. For years techno geeks and computer savvy individuals had created a surreal aura around themselves that was almost impregnable riding piggyback on ‘search engine optimization’ which remained a sort of catchphrase n the IT domain for long.

Demystifying SEO

SEO not very long ago seemed to be the top buzzword in the online realm and a sure-shot technique that could give your business a shot in the arm, and keep you head and shoulders above the competition. For a select few, search engine optimization strategy was like a badge of honor to be worn and flaunted proudly but for the rest it was something nebulous. However, these days everybody who’s somebody in business and almost every organization, big or small is harnessing SEO for promotional purposes.

So, what’s all this hype or hoopla about SEO you might wonder? To put it simply, it’s just a stratagem to make your site or portal appear more appealing to the search engines like Google, Yahoo or MSN. Supposing you’re browsing on the web searching for information on say, ‘blueberries’. You type out the word ‘blueberries on the Google Chrome browser and the search engine almost in a flash display the results in pages which are better known as SERPs (search engine result pages).

You never bother going beyond clicking open the first or top three or four results (URL links actually). Now, how does the search engine (Google) figure out or determine which link should be at the top and which ones should follow? Google uses a specific algorithm for according the ranks or position which maybe beyond your grasp but then you can do without comprehending the complex calculation process. Suffice for you to know that the more optimized your site is, the more users or traffic the portal will attract who, if they like what they see, will post a link (of your website) in their blogs or feedbacks.

The Yardsticks or Parameters on Which Rankings are Based

So, the more customers or users logging into your site, the more links your site has. Google accords a rank to your site based on the total number of links stationed on the website. So, link-building is a vital part of the SEO procedure. The other factor which matters the most and therefore should be your prime concern, is the content. Content is king when it comes to hosting a site. If you’re into selling rivets and bolts, your site must have relevant content. Spinning content around the ‘rivets’ and ‘fasteners’, the SEO words will make your website search engine compliable.

Image credit: Local SEO Tampa

Getting Your Content Management Game On

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Getting Your Content Management Game OnNowadays, great content is most desired by the search engines, but it’s not the only thing that will get you those choice ranking positions. There’s a lot more to it all to get high rankings SEP. You need to incorporate all the fundamentals of sound and logical SEO or your content just sits there waiting for someone to stumble upon it.

Google wants to provide the best content to its audiences but it can’t do that if your site is put together foolishly even if it has the best content in the world. This is something that happens far too often and is due to ignorance and arrogance. Some people add all the bells and whistles one can on a website just to get people’s attention and look like a bigshot site. If those additions don’t follow basic website construction and SEO, then you’ll not get your site’s pages listed and definitely not in the high top percentages.

You’ll need things like solid layout, proper keywords, keyphrases, and keygroups strategically and ethically placed. You’ll need to do the proper back linking and that means no back linking circle jerks, but real back links from authority sites that were earned. There’s also making your site and your content mobile friendly. Mobile is the make or break point of success nowadays for many reasons. You’ll need to employ the tactics o f Local SEO which uses your location as a keyword of importance as well as your location’s top civic events, historical events and the like.

You can go out and get the best videographer in the business who captures your skills at your job just perfectly, but if you don’t strategically market those videos your web presence means nothing. In this case to bolster your position you’ll need social media. Yes, especially Facebook, YouTube, Snapchat, Reddit and the rest to promote your site and content. When people start sharing and liking and discussing your webpages and content, it will appear to Google and the other search engines that your site is of some value to the public and will list your webpages higher. SEP is the key here because Google doesn’t index websites, but webpages. This is why every page on your website has to be optimized professionally with no chance of losing ground regarding said SEO. Just one error could lead to disaster.

Paying for or creating excellent content is expensive and time consuming. If a webmaster or marketer can’t afford it, they have to make it. Again, it’s not how great your content is, but how skilled your content marketing is.

Yeah, yeah, some content marketing guru swears up and down that their way of doing things is more important than what’s been proven tried and true. They’ll often have some upsell course or something because they fail to see the logic of proper SEO. These kinds of people are just out for your money. You need a professional SEO company to make certain your content management goes the right way. It’s important to get it done early in the game and not have to pay for the errors made down the road.

No one knows how unmerciful Google will be in the coming year or years regarding SEO so you want to get things done the right way from the experts.
Finally, again, you can have all the coolest content available, it may or may not attract attention, but if you don’t have a solid SEO platform and foundation to work from you’ll have to be pretty darn lucky to get indexed and in good rankings.

Image credit: Affordable SEO Tampa

Is Your Dental SEO Following The Rules?

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Is Your Dental SEO Following The Rules?There’s a lot that goes into SEO and especially when it’s used for specialty SEO sites that focus on a particular niche or company. That being said, SEO has some guidelines to follow and we’ll look at the most popular venue, mobile.

Mobile SEO was once underestimated. Those that didn’t see the value of mobile SEO soon found themselves lagging behind. Now, anyone with a business website or website in general had better have a mobile friendly website or you’ll be knocked out of the b ox by the competition.

There’s more to mobile SEO as it is a subhead of the overall concept and practice of SEO. You being a dentist, you’ll have to fine tune your site for SEO, mobile SEO, Local SEO and your particular dental SEO. Sounds like a mouthful doesn’t it? Well it is and it calls for expertise and know-how that can cost a good penny but needs to be done at the beginning, so you’ll have firmer ground to stand on later.

Each step of the way calls for precision and realistic expectations. Don’t try to improvise where such isn’t warranted. Study the tried and true methods that work and apply them. This all starts with a fast loading site that is constructed well. Smart and relevant title tags, descriptions, etc.. Don’t overdo it but don’t let an opportunity go by to add those valuable keywords, keyphrases, keygroups and long term keyphrases. You can get more mileage by mentioning your location and the more important keywords regarding your practice.

As luck would have it, Google provides two very valuable free tools to test your site for mobile friendliness. Check out both the Mobile Friendly Test and the Mobile Usability Report. You use these on each of your webpages to gauge how mobile friendly each is. Remember, Google doesn’t index sites, it indexes pages, so each page has to be optimized to peak performance. Once you’ve checked each page, you’ll see where your strengths and weaknesses are. From there you can make the necessary corrections thus establishing again, a solid SEO foundation to work from, from now on.
SEO doesn’t work overnight. It takes weeks and months for valuable results to come in and then you’ve got to keep up the good fight with constant maintenance and applying the newest and most professional approaches. You’ll need to keep your ear to the ground for the latest news but not fall prey to scammers.

Don’t get lazy. Make sure your site looks as good via mobile for all mobile devices as it does for desktop. Just one error can upend your efforts. Be objective and critique your site as if you were a customer. Is the site well laid out? Does it load fast? Are graphics and videos complete and not broken or so bloated as to slow down site load time? How about the copy? Does your copy cover the basics of your dental SEO or does it merely skirt the issue in favor of looking flashy and showy?

Once you’ve given your site the once over with an honest eye you’ll be better prepared and ready to move on to bigger and better things.
Make sure also that your mobile versions are social media friendly too. You’ll need that Facebook or Twitter engagement to move up the search engine rankings. There are scripts that show the full spectrum of social media sites. Don’t get greedy and try to push for all of the sites, just the top five will do. Make sure the script works in mobile as well as desktop and that the link icons aren’t obscuring vital information on your pages. This will let surfers know that you’re active on social media and they can get one on one reviews regarding your dental practice and even chat with you online.

Overall, your dental SEO has to be just that, dental. However, it doesn’t mean other topics of interest can’t be incorporated. You might have articles about a friend or family member or client who plays a sport. You would talk about that sport, where they play thus adding to local SEO, how far the spot is from your office and most importantly how their smile is now an award winner thanks to your dental expertise.
See? It’s more like a game and you should enjoy it all the way through.

Image source: Affordable SEO Tampa

Good Dental SEO Means Using Good Local SEO

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Good Dental SEO Means Using Good Local SEOThe bottom line is that you want people to find your dental office and its services. Via the web this means applying good dentist SEO. Your site must have the proper, pertinent information that brings those surfers in, not make them confused. A great must-do additional service is applying Local SEO as well.

You already know that Dental SEO means adding content that is relevant to the dental industry. Things like services, tools, techniques, and the latest dental news. That’s a great start but to hedge your bet even further, you’ll need to add Local SEO for that final touch of panache.
By adding information about the location of your business, you’ll get more mileage to your SEO campaigns. This is logical as people look not only for goods and services, but also what’s nearest them for convenience. When you let people know that you’re the servicee they’re looking for and you’re just a stone’s throw a way, then that’s all the better.

First of all your website has to be professionally constructed. Google indexes webpages, not websites, so this means each page should have a lot of pertinent information such as keywords, keyphrases, keygroups, contact information and all that should be included in all pics, videos, and graphics as well as copy. Descriptions and alt tags, all come into play here. Use also a service like Google My Business and other directories like Yelp, Yellow Pages, and the like. In any case, your location and contact information should be shown prominently, not just a hyperlink, but full data. City, State, zip code, even county. Why? Because all of these will expand your search ground as people will be adding queries that will indeed include such data.

Once you’ve got such info on your pages, wait a while and check your statistics. Look for what keywords are drawing the most attention and from where that traffic is coming from. From there you’ll be able to tweak your campaigns even further for better gain overall.

Don’t just add your specific location either. You can cover lots of ground by mentioning other areas of interest in your location. For example, sporting events, concerts, historical and vacation sites. Mix it up with some copy that emphasizes good dental hygiene or the like and how having a presentable smile will make visiting these events all the more fun.

Combine your copy and videos that focus on not only the basic things you provide, but also the latest in dental news, perhaps some humor with an occasional dental joke that you can pick up at various joke sites. Take selfies with your patients and make sure your social media venues are set up to post such interesting content. Google will see this activity and consider your site of value thus raising your listings.

Ask your patients and staff to provide content too, like videos, pics, reviews. Combined, all these add up to promotion and search engine points.
There is a plethora of variations to a theme here and it’s going to take some trial and error, but after a few months you should be well honed.
Dental SEO works best with Local SEO, don’t underestimate the value.

Are Keywords Still Important To Dental SEO?

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Are Keywords Still Important To Dental SEO?For the past 18 years, keywords have been the benchmark of what successful SEO and dental SEO relied on. With the advances in software and changes in hardware, are keywords still important to dentist SEO?

Don’t let anyone fool you. Keywords are still important, but not as much as they used to be. Reason being, the ability to manipulate the search engines became so easy that surfers weren’t getting the quality results they deserved. Instead of getting results that were pertinent, surfers would get spammy, ad-laden results.

Google couldn’t afford to have such crummy results to their customers so they developed several pieces of software to filter out these keyword manipulated sites. Now, keywords are behind such things as social media presence. With social media presence we end up with a far more broad a series of metrics to market by. Social media content that points to your site shows Google that people are not only interested in your site, but that your site is performing a valued service.

These social media metrics also add up to your citations. People leaving positive reviews about your site from several venues. This is why you have all your pertinent data on all your pages as Google indexes pages, not just sites. Each page should highlight what you do, where you are, prices, and an interactive site map so people can get through your site without stumbling around. This allows for people to go through your site and click or interact with what is important to them. This data, you and the search engines can benefit from. Therefore, as a dental SEO campaign, you campaign should include your name, contact info, services, pics, videos, graphics that are properly tagged with relevant descriptions. Leave no stone un turned here. Each page should act as a landing page. If you have dental implants on one page, surfers should be able to see all your other services and products on that page with a hyperlink, graphic, pic, video, that has a description and well tagged.

These tags, descriptions, etc., act as keywords, keyphrases, and keygroups. No need to worry about them unless you’re targeting a competitive area and want to get the best position. In this situation, you’re going to have to fight for. It can be costly and troubling, but can pay off.

Just keywords won’t suffice, as stated earlier, and optimizing your site for mobile markets and local SEO is also required. Reasons being that mobile is the biggest hardware market and local SEO fine tunes searches down to the address on the door of your office. These are all factors in being indexed higher and in your specific keyword goals.

Thus in retrospect, you’ve got to toot your own horn. Let surfers know who you are and what you do wherever you can on your site. The search engines will see this data and index your site properly, especially if you have answers and bullet lists regarding important issues of the dental services and products you have.

Give keywords their proper due but don’t overestimate their value nor underestimate them.

Muscling Up On That SEO With Content Marketing

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Muscling Up On That SEO With Content MarketingContent marketing is a vital part of anyone’s SEO campaign strategies. Realizing and capitalizing on this skill is of utmost importance and the smart webmaster knows that being educated and persistent means success.

Content marketing is comprised of dozens of specialized skills. Some people can produce on all these levels and some need help. This is why one doesn’t half-step regarding content marketing. If one isn’t a professional in any aspect of the principle elements that make up content marketing, then one either gets educated in that area or hires someone who is. This is because SEO depends on content marketing to be successful. Without proper content marketing your sites will look like a bland and uninteresting one.

Today’s website has to pop with excitement or just steady and lively activity. That is because Google is now looking for sites that tie in with social media and mobile so as to better provide surfers with relevant and up to date information. This shows Google that your site is worthy of advancing up the search engine rankings.

First thing of note is having a competent, pertinent, and engaging website. Get a professional job done here as all else will stand on this foundation. This calls for a smart design, easy navigation, graphics that communicate and attract, copy that is well written and engaging with ‘calls to action’ strategically placed, meta data, titles, descriptions, alt tags, for all photos, videos, animation. Animation is important. It’s got action in it and a well used piece of animation can lead to a good deal of traffic due to shares and links ‘to’ that content.

Make use of your location for all that it is worth. Not only is the value of your location to let people know where you are, but it can be a boon in promotional content marketing strategies. Here’s how it works. You’ve got a business that is about collectible toys. You’re located in Dallas, Texas. Well, by making sure each web page has your keywords and location, then people looking for both will find your site in the search engines. May not be the top spot, but you’ll be listed. Now, to boost that, you would create content that focuses on both such as blog posts, pics, videos. Dallas has numerous main events annually that you can capitalize on. Mention these events and how to get accommodations to attend to them as well as the key people and organizations that present these events and tie that into your site’s goals. For example, if there’s a major annual celebration, create a blog post, video, pics, graphics of your attendance to such events. That content will be yours and yours only and well tagged, and described, will bring in targeted organic traffic.

In today’s content marketing, social media is also of paramount importance. Your content marketing has to, has to, accommodate social media and social networking. You’ve got to create content that people not only ‘like’ but will ‘share’ and ‘comment’ on. Comments especially with inbound links, because ‘like’s and ‘shares’ can be fraudulent. Not always, but there are people who try to buy such things but the search engines are smart to this all.

Overall, think of your website as a restaurant. You want to serve the best dishes that gets people talking, visiting, and of course returning. During all that activity you strategically place your ads, calls-to-action, recommendations and so on.
It’s all about the perseverance and commitment to engaging content quality.

Your Dental Site Needs Dental SEO

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Your Dental Site Needs Dental SEO
You’ve heard of all kinds of SEO. The adjectives are numerous, but in this case, it’s dental SEO that is called for here and getting things off to a good start is essential.

Just like any other SEO venture and campaign you need to know and execute the fundamentals of a competent, relevant, and interactive website. Don’t even think you can cut corners here as without a full foundation, everything you build on top of it will eventually fall apart.
With dental SEO, it’s basically the same strategies as the new Google algorithms and rules call for. No more keyword stuffing or old school tactics, the rule of thumb for today is importance to the surfer on an organic basis as well as interactivity.

You’ll need to embark on two new strategies. Increase your social media presence and bring in people from the professional and patient spectrum.

You need to make sure the blog or blogs on your site are timely and living. They should invite interaction via comment and sharing. Bring this in via social media and that means even stopping by a patient’s website to say hello and compliment them on their smile or some other area. They’ll then boast that you’re their dentist and others in the area may well seek you out. This shows Google that people are interested in your business and that boosts your search rankings.

When professionals you know have their sites, social media pages, blogs, stop by and comment. Share on your sites and social media pages even if they’re competitors. Google will see your site as a hub for valuable service and information, and if others find it appealing to stop by and chat with you via your blog or even Facebook pages, that shows Google once more that your site isn’t just there for promotion and spamming, but there to be a service to the public.

Once you’re off to a good start with your dentist SEO campaign, keep up the good work. Don’t listen to anyone else’s two cents about what you should do. You should be checking your statistics and metrics daily and looking for any valuable info in the data collected. If for some reason a website owned by a patient has been sending you traffic, visit that site and say hello. Make a list of the most valuable traffic sources and visit them. Make a list of the smaller traffic source and visit them. If someone boasts about you on social media then stop by and say thank you. Mention any deals and discounts or new technologies available. People will come to rely on your opinions and if you get them asking you questions, you are now in the cat-bird seat and you should exploit this good fortune.

The bottom line here is, your dental SEO depends on two things, your competence as a webmaster and marketer and your willingness to communicate and put things into action on a social basis.

Creating SEO Content That Matters

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Creating SEO Content That MattersPutting together a website and trying to do SEO means more than following the basic SEO tactics. It calls for much more, and that’s where talent comes in as well as good sense.

Some websites have all the bells and whistles of a modern day site. Lots of cool graphics, snappy videos and pics and catch phrases peppered with keywords. In today’s SEO game to catch Google’s eye, the flashy, superficial stuff just isn’t enough. What really matters are significance, relevance, informative, and creative integrity.

Basically it means creating web pages and a site that serves a purpose, not some spam signpost with all the SEO tricks on the books. Google is far smarter nowadays with their software like RankBrain. Putting together a webpage that doesn’t cut muster means you’re headed for a penalization that you might not be able to get out of.

Competence is the key here. Your site has to meet the criteria for recognition and higher placement. Outside of well done construction, the webpages must have relevant content. It has to serve a purpose, actually be useful to the surfer. That calls for being able to create text and art that details the information relative to your site’s niche and make certain you educate the surfer with pertinent information, not just hype and nebulous and generic data.

You’ll need to have creative integrity. Original content that should both be entertaining and informative, with links to relevant and pertinent data, is what propels a webpage up the Google ranks.

Beat the competition by looking at what they have on their sites that rank higher than yours. Do their sites have reference material, Q and A sections, help guides, even live chat and support? Do they offer free seminars to help people understand the niche in question? These helpful content options all add up to let the search engines know that you’re trying to help, not just promote your site with spammy content.

Basically, make your site useful. It has no other value than that of being useful to the surfer. No longer will hyped up websites loaded with SEO tricks dominate the landscape. From now on only sites that serve a purpose will get noticed and positioned properly. This also calls for doing very detailed data such as Local SEO.

Overall, Google is separating the chaff from the wheat, and if you want to make the bread you had better make it with the right ingredients.

Putting A Smile On Your Dental SEO

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Putting A Smile On Your Dental SEOPromoting your dental business with SEO isn’t that difficult. It follows the same principles as regular SEO, you just have to know what to adapt to your business promotion.

The bottom line with today’s SEO is in following sound fundamental principles and adapting to the changes in the software used by the search engines to find and rank your site in a preferable and profitable position.

Number one, make sure you website is professionally constructed. You cant have an absurd design or inefficient navigation. You should have excellent grammar, well placed graphics, pics, videos, logos, and copy. A surfer should be able to understand what your site is about and grasp its understanding, not get confused with bells and whistles and useless items. It should load fast as well. From here you can start building your SEO campaign on solid ground.

Your content should focus on everything dental and dentistry related to not only your business but to the field of dentistry as a whole. The reason for this is because you can broaden your reach outward and inward regarding traffic and reputation. Your copy should be well written with the a combination of technical, relevant, engaging, and entertaining data. Don’t be a stuffed shirt and so bland that people find your site uninteresting. Dental procedures scare people and the more at ease you put the surfer the more smoothly your patients will acclimate to you. Don’t use technical terms at every turn. People don’t understand them. If you do or have to , make sure you add an asterisk and the definition of the term at the bottom of the copy. This will prevent the person from getting swamped with information they don’t understand.

Graphics and videos should accompany any copy and especially those procedures you want to promote. If you have the newest procedure and tool, then you want the public to know it and explain what it does as well as making them feel comfortable that your dental office can deliver the procedure with flying colors. These videos, pics, and graphics should be accompanied by tags and descriptions of the content thus adding to the keywords and keyphrases that the search engines will be looking for.

You’ll need to make your website mobile friendly also. Mobile use is outdistancing desktop and laptop computing at an alarming rate. It isn’t difficult to do, Google has free software and tutorials showing you how.

YouTube is a huge search engine. It’s in the top five if not as big as Google itself. YouTube is both a search engine and social media venue. Uploading videos with your content in it and urls. Make your videos both technical and easy going. You’re introducing procedures and dental products you want people to know are available through you.

Speaking of social media, you’ll need those Facebook and Twitter accounts. They all add up to web presence that can boost your search engine rankings.

All these strategies have to tie into your website in some manner or another. When Google sees your site being active from various sources it determines that your site has some usefulness. It also allows their software to get their queries answered more precisely.

Finally, there’s local SEO. Your site, pics, vids, copy must have your location and contact info. It adds all that to your Google presence. It’s one of the most important things you can do regarding SEO. It allows for precision regarding search engine listings.

So that’s the roundup regarding SEO and dental websites. Get your SEO game on with a smile from now on.

If you are considering whether you should to start the SEO optimization campaign for your dentist practice please contact Affordable Dental SEO office at either 727-938-8891.  We will be able to speak with, or meet with you directly, to discuss web marketing and SEO optimization questions.

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